The selection and analysis of SEO keywords are becoming more and more important before a website is produced. Pre-planning requires selecting keywords, which keywords are suitable and which keywords are not suitable, as well as later promotion. Keywords will be Determine the future positioning of the website.
Keyword research is the foundation of SEO, and it is also the most important step in the early and late stages of the optimization process. Maybe during your interview, the interviewer will ask you, what is the most important step in the optimization process? The most important and critical step is the research and analysis of keywords.
Keyword research is actually a behavioral study of customers, consumers, and all visitors to your website. How do others come to your website? What will be the direction of adjustment in the future? , all of these are inseparable from website keywords.
How to decide on keywords? It is definitely not done arbitrarily. To put it simply, for example, some websites that the company wants to optimize now, when they were just accepted, they were the first to struggle before changing some procedures. The website title was "***Company", and the key to the website was The word "*** company", but I feel quite helpless. In most cases, you don't need to write company like this for keywords. Besides, there is a possibility that if you write company directly like this, your company has a brand and others can search directly. If your company name visits your website, I believe most of them are still small companies. Otherwise, there would be no news that Alibaba strongly supports the development of small companies. Therefore, for ordinary companies, optimizing the website is not a matter of course for positioning keywords. Generally, When we search on the Internet, we will use the company's services or products as keywords for optimization. For any example, the recently popular "How is L-carnitine, where is L-carnitine good, how effective is L-carnitine," etc. , the example here is an example of a website group, which is actually how to improve the relevance of "L-carnitine". In the process of selecting keywords, think carefully and choose as well as possible.
Speaking of keywords, let’s talk about some SE searches for keywords. In China, Baidu is king, so on Baidu, can you often see some of Baidu’s word splitting technologies? Here, for example, "Taobao women's clothing", this word is very popular. If you search on Baidu, you can get two results. One is "Taobao women's clothing is connected together as a phrase", and the other is "Taobao and women's clothing are separated, and they are split as two different words." Here are some of Baidu's splitting techniques for weights. It is obvious, so when we all enter a phrase in the search box, it is For the above example, SE immediately searches for "all webpages that happen to contain the phrase 'Taobao Women's Clothing'", "webpages of 'Taobao Women's Clothing' and 'Taobao' and 'Women's Clothing'", "'Taobao' and 'Women's clothing' web page", these are the situations we can observe. SE picked out some of the most important ones. Related to this is the relevance of the website and some optimizations made for this keyword. Ranking is a very complicated situation. For Baidu, he will also do it bit by bit. Adjust and use data to make the best ranking for users. This is why website keywords sometimes appear on the homepage and sometimes on the second page.
After selecting keywords, we should also pay attention to the "search tail phenomenon". We can get the encyclopedia http://baike.baidu.com/view/2014033.htm from Baidu. This tail shows that what we are pursuing is really getting visitors. Traffic can really bring benefits to you and can really retain him. This may happen to any website. So when we choose keywords, we must expand the selected keywords as much as possible. This is the derivation of long-tail keywords, which will spread the traffic of your website. Just like Baidu knows now, just mention the explanation, "how to ***" and "why ***" will usually appear on Baidu You know, there is also Q&A information, which is why there are so many Q&A sites. These are the ones that get traffic in large quantities. Research and discovery of long-tail keywords, constant observation, through new products, new Services and new requirements can let more people know about it, and then it will become a popular long-tail word. When you discover more and more long-tail words, your traffic will be strong.
That’s it for some little insights about keywords. Typing is hard, but it’s worth it. Ning Ning Fei'er, 20110308 (text), China Glass Network, http://www.glass.cn (please keep it for reprinting)
Thanks to Ning Ning Fei'er for your contribution.