I think many SEOs should have encountered this problem, that is: how to determine website keywords. For a veteran webmaster, these problems are as easy as a hawk eating a chicken, but for a novice, it is not so easy, because they all understand that the quality of a website's keywords is related to the fate of a website. Someone once asked Yiwu SEO the same question today, so Yiwu SEO will now talk about how to add keywords to the website. Speaking of website keywords, we have to talk about what website keywords are and what role they play in the website.
So what are keywords? If we webmasters speak from the perspective of a user, then keywords are words or words that you enter when using a search engine that can fully express the information content you are looking for. For example, Yiwu seo is the keyword. So in the eyes of our SEO, the website keywords often refer to the core and main content of the web page. For search engines, what aspect of content your web page is mainly about can be summarized into one (more often multiple) keywords. In order to better make your web page have a good ranking.
So how to set or determine the keywords of the website?
1. First you should list relevant keywords based on your website.
Yiwu SEO believes that webmasters should check more about how their peers’ websites are set up, and create a keyword list, and then analyze and review the information themselves. We try to prepare as much vocabulary as possible, and your website must be included here. All aspects, all products and services available.
2. Understand the popularity of keywords, don’t start with the hottest keywords, only the moderate ones. After determining the keywords, we must understand the search volume. Most of us here will analyze it through Baidu Index, Google Administrator Tools and other related webmaster tools, and understand the search volume of keywords to find numerical basis for finding reasonable keywords. In this way, we can see whether the keywords we selected are hot keywords and only select the most suitable ones. Every website has its most suitable keywords. The hottest keywords are difficult to optimize for new websites and cannot be achieved in the short term. The traffic and conversion rate they bring to the website are not high. So why don't we choose the right one. Although relatively unpopular keywords can reach the homepage, they cannot bring in page views.
3. Finalize your keyword list. You've spent a lot of time creating, researching, and optimizing your keyword list. Now that you've narrowed the list down to keywords that are closely related to your site and have acceptable competition, you're ready to put them into action. For example, my blog mainly publishes information related to website promotion, so my main keyword is set to website promotion and other keywords can be changed accordingly based on the main keyword.
4. Think from the customer's perspective. This is similar to the second point we mentioned. The popularity of a keyword reflects how many users have used this word during this period. Just like this sentence, "A person who makes a website for the sake of making a website is not a successful SEO." This is what our teacher Jiang Likun once said. This sentence indeed reflects its true meaning.
Thanks to haorui86 for your contribution