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Nowadays, many SEO masters are engaged in the promotion and sales of online products, and some people have made a lot of money. However, I personally think that online promotion of physical sales is more profitable than e-commerce in a purely online environment. I have a friend who has opened a small company. Their company specializes in weight loss services. They have their own weight loss experience center and provide services such as personal weight loss coaches and customized weight loss plans to people who want to lose weight. At the beginning, their company had very few orders, and they also did Baidu bidding, but it seemed to have no effect. Later, after a series of promotion adjustments by us, the company now has a lot of orders, and almost every coach with them has to make a reservation.
Let’s briefly analyze the difference between doing online product promotion and sales alone and doing online promotion for physical sales.
Characteristics of pure online e-commerce:
1 Competition is nationwide, regardless of region. If you want to make a certain product, you have to compete with the best SEO people in the country who make such products.
2 The rising cost of SEO is a trend, and product profits will not be too high. Nowadays, SEO technology has basically been popularized. If you are a webmaster, you know SEO. Now, if SEO does not focus on technology, it will completely focus on resources. Competition will drive up the cost of SEO. In addition, the profit of most online products is only a few hundred yuan. Of course, it is not ruled out that there are very huge profits. However, the more violent the product, the greater the legal risk.
3 One-time sale. Many online weight loss products are almost one-time sales, and barely 10% can be sold twice, let alone three or four times.
Advantages of entities:
1: Starting from individual regions, there is less competition. There are still relatively few physical stores doing online promotion, but this is definitely a trend.
2: It’s easier to get repeat customers. As long as the service is good and credibility is maintained, the proportion of repeat customers will still be high. Compared with the Internet, it is easier to achieve multiple sales and maintain old customers.
3: The ultimate trump card is to be able to create your own brand. This benefit is hugely profitable. With the growth of entities entering the Internet, the cost of online promotion will definitely increase in the future, and having a brand will undoubtedly reduce its own promotion costs and be able to grow in a healthy way. As of now, the cost of online promotion in 10 years has increased by more than 100% compared to 2009. These data can be found online.
Promotion of physical stores:
1 Target the customer base. For example, my friends who provide weight loss services initially focused on keywords such as weight loss online, but the cost of promotion was extremely high and there were very few customer calls. Later, he specialized in pre-marriage weight loss and postpartum weight loss. His positioning was very precise, because pre-marriage weight loss services are very marketable and highly profitable.
2 Promotion methods. The most important thing to promote regional physical stores is to promote them on local websites, which can be used as CPM for portals and local forums, as well as for the promotion of some local dating websites, and for the promotion of local classified information.
3. Create a customer database. My friends are very good at this. They have their own QQ groups and forums, and their service reputation is also very good. Some of them lost weight before marriage and then lost weight after childbirth.
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