Internet promotion is the core content of an enterprise's Internet marketing. It is related to the success or failure of Internet marketing, to the company's performance, brand, etc. Its importance is self-evident, and the Internet promotion plan is an important basis for the implementation of the promotion process, so the plan is the top priority, how to write an online promotion plan?
(1) Target customer analysis
(1) Analysis of target customers: including age, gender, type of work concentration, interests and hobbies, income level, etc.;
(2) Analysis of the Internet habits of target customers: the websites, communities, forums that target customers often visit and their search engine usage habits;
(3) Analysis of target customers’ reactions to receiving information: analysis of active search for information and reaction to passive acceptance of information.
(2) Choice of promotion methods
(1) Search engine promotion: including SEO search engine optimization, Baidu bidding ranking, Google bidding ranking, etc.;
(2) Advertising: Advertising on portals and well-known websites in related industries (generally used for brand promotion);
(3) Choice of various online promotion methods such as emails, forums, Q&A, blogs, QQ, etc.
(3) Effect analysis
Analyze the promotion effect, including website traffic, business consultation volume, etc., conduct data analysis, summarize promotion experience, and modify the promotion method after research, that is, adjust the second part, but you must consider it carefully, because some promotion methods require certain Time can be effective, and blog marketing is like this, it needs to gather popularity. Only by analyzing and summarizing the early stages of promotion can we develop more specific and effective promotion methods.
(4) Cost budget
Promotion requires a certain amount of money. Even so-called free promotion requires employees to do it. The salary of employees is the cost of promotion. Therefore, promotion without fees is not feasible. However, the costs of different promotion methods are very different. , make reasonable arrangements according to needs and budget.
Requirements for writing an online promotion plan: clear ideas, operability, and practicality.
This article is original by http://www.021office.cn webmaster: Yishui,
Thanks to ziyin1107 for his contribution