I have come into contact with several SEOs who work on news websites, of course on the Internet, but I have never seen them persist in the end, because it is not easy for news websites to come out. Large portals will seize almost all good rankings, so the promotion of the website Work becomes very difficult. However, if you are interested in news websites, you can start from a specific news field. Here I will give you my own SEO suggestions, hoping to help you expand your thinking.
It is difficult for general news websites to be included as news sources by search engines in the beginning. When our forum searches for current affairs news on Baidu or Google, we often see integrated search results like this, such as the recent hot news, search for nuclear radiation:
Google search "nuclear radiation"
It can be seen that the websites included in the news sources are all well-known, including large news websites that everyone is familiar with, and well-known local websites, etc. So what does this mean for SEO?
The most important thing for a news website to enter the search engine news search is to be included in the news source by the search engine. Although it is more difficult for small and medium-sized websites, those who insist on being a long-term formal news station and want to become a brand can have such goals. You can also submit your website to the search engine news source page and search for the specific address to find out.
The news website has been included in the search engine search source, which has great SEO significance for all pages of the entire website! Both the ranking ability and collection efficiency of ordinary pages have been significantly improved. Then SEO should pay attention. To become a good news website, you must understand the search engine’s news collection and ranking mechanism. There is a slight difference.
First of all, originality. Originality can be applied to all types of websites. Having originality is a good start. For news websites, even if you reprint hot news very early, the value of reposting is still not as good as the original, and the SEO effect is not as good as the original. Search engines will judge this. SEO should pay attention to updating the expression form, and then publish the news in the fastest form.
Second is the regional nature of news. Search engines rank news differently in different regions. Simply put, if news events in Chengdu are reported, then Chengdu’s news websites will have a higher ranking advantage. For SEO, you should grasp this principle and update local news more.
I wonder if SEOs and webmasters have noticed the news reports of Xinhua News Agency, NetEase, and Sina. The time, organization, location, etc. must be listed at the beginning of the news. For example, Xinhua News Agency, Beijing, March 20th. This makes it easier for search engines to determine the timeliness and regionality of news content. If you gain advantages in timeliness and location, news rankings will have even more advantages.
Then there is the website weight. When it comes to ranking, it is naturally inseparable from weight, and the weight of the website, in turn, has a decisive impact on the ranking of news content. But the weight here does not only include the weight of the website domain name, nor does it only mean that the website has a large number of external links, but also includes the weight of the website's news theme. For example, websites that publish a large number of sports news have a high weight in the sports news industry. To be specific, if we assume that my website is an IT news station and updates a large number of high-quality IT news for a long time, then it will report on the IT industry at the same time. When it comes to news, this domain name may have the ability to compete with other big websites' IT news special reports.
The final points to note: web page click-through rate, image advantages, and other SEO page optimization factors. News click-through rate must have some impact. The more users pay attention to a news website, it is often the website that users prefer to log in to, and search engines will naturally give it a good ranking. The image factor makes search engines more aware of the value of news and makes it more popular among users. As for the basic SEO page factors, such as title, URL, etc., it goes without saying, everyone who does optimization knows it.
Basically, there are the above points to pay attention to when updating news content on a news website, which SEO must pay attention to. Of course, I have never built a news website, nor do I have the confidence or interest to compete with large websites. If you are interested, then as long as you persist and combine some specific methods, it may be effective. Once your Xinwang website enters the eyes of the public and search engines, you are not far from success. The article was first published by Chengdu Website Promotion, original address: http://www.seo147.com/read.php?tid=2198 . Please indicate the source for reprinting. Thank you very much for your recognition.
Thanks to Luo Shen Tu Da Feng Ge for his contribution.