In 2010, apart from group buying, the most popular thing was Weibo. The entire Internet was swept by Weibo. Sina Weibo, Tencent Weibo, and NetEase Weibo are all very popular. With such a large user base, it is also very attractive to use them for promotion. The terms Weibo promotion and Weibo marketing also appeared. Many people say that the use of Weibo has achieved good promotion results, and many people are looking for ways to promote Weibo. Let me talk about some of my experiences in Weibo promotion.
1. Improve Weibo information
Needless to say, the importance of nicknames. A good nickname can attract others' attention at a glance. Information such as age, occupation, location, and hobbies should be as complete as possible, because others can search and find you through this information. Secondly, the more complete and authentic the information is, the stronger the sense of trust will be. In this way, the chances of others clicking on it when it is used to recommend a website or a product will virtually increase.
2. Increase fans as much as possible
The more fans we have, the more exposure we can get from our Weibo posts. But it is also very difficult to increase fans. Many grassroots Weibo only have a few followers, so how to increase the number of fans.
1. Make good content
Weibo should also make content the king. Don’t let every Weibo post be an advertisement, which will make people bored and hard to avoid. The content can be more classic quotations, jokes, embarrassing things, etc. There are a lot of these things online, so you can just copy and paste them. In addition, if you add some of your own mood and evaluation, the effect will be better.
2. Pay more attention to others
Pay more attention to others, and others may pay attention to you in turn. Follow a hundred people, and as long as one of the hundred people follows you in turn, it is a success. When opening an account, you will have the option to follow this step. This step allows you to follow others in batches, which also provides convenience for increasing fan attention.
3. Use trumpet
You can register multiple Weibo accounts. On the one hand, you can follow each other, and on the other hand, you can invite others to follow your main account to gather popularity.
4. Buy fans
Nowadays, there are many sellers selling everything, and some specialize in selling Weibo fans. How much does it cost to add 1,000 followers? The price is very cheap. The more attention you get, the chances of getting automatic recommendations from the system are also greatly increased. People have a strong herd mentality. If they see a certain Weibo that has received a lot of attention and want to see what happens, they may follow it by the way.
3. Post frequently on Weibo
Diligence is a virtue that can be recognized everywhere. The number of Weibo posts posted is also a criterion for measuring the quality of Weibo posts. The more posts you post, the more times you will be displayed, and it also increases the chance of system recommendation. Some people say that there is really no content to post so much. This does not require the originality of every article. The rolling news and real-time topics from news websites can all be used to create Weibo content. Tencent's Weibo supports API access. You only need to apply to Tencent, and then a small program will update the entire content or part of the website's Weibo in real time. This number is very huge.
4. Post topics and activities
A hot topic has countless participants and listeners, so it is not too much to start a topic and include some small advertisements in it. For topics that are popular, you can look at Baidu’s search rankings. If you post this kind of topic on Weibo, it will definitely attract attention. If you are willing to spend money, you might as well cooperate with Weibo and launch an event. The promotion effect that can be achieved by giving small benefits to others is very good.
This article is provided by the online promotion specialist of World Window Leather Goods Network www.worldmall.cn . Please keep the link for reprinting.
Thanks to liweizhu for his contribution