Every page, homepage or not, should serve this goal and guide visitors to do what you want them to do. For example, if you are building this website to sell things, then you should strive to direct traffic to the product page on each page; if you are building this website to encourage visitors to take the initiative to call to inquire about prices, then on each page you should Clearly indicate contact numbers.
Everyone knows that first impressions are important, but what many people don’t know is that prospective customers may not always enter your website from the homepage. This is a very wrong idea. When a user searches for certain content, the search engine will bring the user to the page that best matches the keyword, which is often not the homepage.
Of the 25 websites I've managed, at least 4 out of 10 visitors don't start from the homepage. They often start browsing from a product or service page, sometimes a website introduction, a blog post on the website, or even the terms of service.
Unfortunately, most business owners and marketing managers put 90% of their attention and resources on the homepage, focusing on how to make the homepage beautiful and careless about other pages. Don’t make this mistake, every page is as important as the homepage and should be done with care.
Start by analyzing your website traffic to find out which pages most of your visitors are coming from, and then ask yourself whether these pages convey the information you want them to see and entice them to do what you want them to do. If some pages aren't helping you achieve your business goals, it's best to make adjustments as soon as possible.
If you're not yet sure what you want to accomplish with your website, this is the big question you need to address first. Generally before building a website, you should have a clear purpose. If you forgot this step at the time, it is not too late to think about it now.
Every page, homepage or not, should serve this goal and guide visitors to do what you want them to do. For example, if you are building this website to sell things, then you should strive to direct traffic to the product page on each page; if you are building this website to encourage visitors to take the initiative to call to inquire about prices, then on each page you should Clearly indicate contact numbers.
Don’t forget, web searches have a long tail effect, and you never know which page the next customer will find your website from. Make sure each page has a warm welcome, a sense of professionalism, actively recommends various related content, and serves the overall goal of the website. Only then will it make sense for you to spend so much effort building and maintaining the website.
Every page of your website must contain the following elements:
1. Business logo and promotional slogan
2. Do not change the navigation bar and search bar on different pages.
3. The top and bottom of the page “inspire visitors to take some action” – such as a link to a product page or a phone number
4. The writing content is clear, concise, attractive, and has zero writing errors.
5. The design and color style are consistent and consistent with the brand style
6. Promotional advertisements for products, services and offers
_Translation/Wen Yue