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If you want to do a good job in online promotion, you must first analyze the website's positioning, planning and related operations, so as to specify the promotion strategy and collection and promotion methods. Let's take the real estate portal as an example to illustrate the specific promotion. Strategy! Hope it helps everyone!
1: Let’s talk about website promotion strategies
If you want to designate a high-quality promotion strategy, you must start from the aspects of website positioning, planning and operation, integrate existing resources, and then build a complete service system! This needs to be fully considered before the website is officially promoted. , these contents will affect the entire process of website operation. In fact, these contents are what we often call strategies. These strategies can often determine whether your website will gain ultimate benefit!
Usually our strategy starts with how the initial website functions meet the most basic service needs, and then we look at our own resources and make innovations, how to determine user needs through data analysis, and how to set up information interaction methods to increase user loyalty. Infrastructure construction is the prerequisite for online promotion, which means that you must have a competitive product to be able to compete with others during promotion, and this flagship product is the focus of our planning!
Two: Promote on the Internet
1: Promote through search engines. This is a very important promotion method at present, because search engines can effectively improve the precise traffic of the website, and the core of using search engines to promote is through SEO. Of course, the only improvement is in the search engines. Ranking is still useless, the important thing is how to create good content and select high-quality long-tail keywords!
2: Cooperate with websites similar to your own on channels, for example, put your own channel on the channel content of other websites, and related channels of other websites also put the content of our website. This can form a strong alliance and integrate resources. Achieve precise promotion needs! For our real estate portal, we can allocate decoration channels to decoration websites, and then put our real estate related channels on their websites, which will naturally achieve quite good results!
3: Promote through online activities. The benefits of this kind of promotion can effectively enhance user loyalty. Usually we promote activities during festivals or some major events, which can often achieve twice the result with half the effort. For example, Real Estate Network It is more suitable to launch various registration bonus activities during the housing expo, thereby attracting a large number of members!
Three: Offline promotion
There are many offline promotion methods, but offline promotion often cannot carry out precise marketing. Most of them are through widespread advertising. However, this method can effectively increase the traffic of the website, although the conversion rate is almost , but the effect is also good, such as through TV advertisements, such as Qianlu.com, or sponsoring certain popular programs, such as Jiayuan of the Century, etc., of course, it can also be promoted to real estate agencies, and these effects are also good!
Four: Integrated promotion methods
This has basically reached the highest level of promotion. For various promotion resources, if you work alone, you will usually not achieve very good results. Just like Ganji.com, which only advertises on TV media, but does not do it. Good search engine optimization will allow Qianlu.com to take advantage of the loopholes, so the promotion effect will become very poor! Therefore, only through comprehensive promotion methods can the promotion effect be effectively improved!
All in all, if you want to successfully promote the real estate website, you must have a certain amount of funds and good creativity for integrated promotion. Only in this way can you achieve efficient promotion results! This article was originally written by 0jjj and was first published by A5. Website: http://www.0jjj.com/ Please indicate when reprinting, thank you!
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