Core keywords are an indispensable part of a website. A properly positioned core keyword will set a correct direction for the website. But one core keyword is far from sufficient for the development of the website. We need a large number of keywords to bring more traffic to the website, so the topic shared with you today is the skills of keyword layout.
After the keywords are determined and expanded, a large number of keywords will be obtained. It is impossible for us to put all the keywords on the homepage, but to reasonably layout them into the website. However, this process requires certain skills and must be based on the key words. Make a reasonable layout based on the search volume and competition level of the word itself. Okay, let’s start today’s text. If there is anything wrong, I hope you can correct me.
Reasonable hierarchy
Many webmasters also know this concept. In fact, I personally agree with it, and my own website is laid out in this way. Generally, it is a pyramid structure. Core keywords are usually located at the top of the tower, and the homepage is used for optimization, because the weight of the homepage is often relatively high. However, due to the limited position, the number of core keywords cannot be too many. Generally, about 2-3 is more appropriate. Second-level keywords are generally placed on the tower body and are more numerous than core keywords. Dozens of them can often be placed. The channel page and column page of the website are the best places to place the two most relevant keywords. Three words put together. Then there are long-tail words. Generally, long-tail words are placed at the bottom of the tower, that is, product pages and article pages. A large part of website traffic comes from long-tail words, so long-tail words must attract our attention. Once the long tail is done well, the traffic of the website is equivalent to half guaranteed.
Grouping is key
Above, we mainly mentioned the hierarchical structure of keywords. After understanding this, we cannot start the layout immediately because the number of keywords is huge. If we do not group them, it will be very confusing, and we will not be able to update the article in the future. To start, it is best to group keywords logically and summarize each group of keywords into corresponding categories. Different industries have different basis for grouping. Here are two commonly used classification methods: regional (brand) classification and functional classification. Let me give you an example of regional (brand) classification. For example, the keyword is "Beijing tourism", then the secondary keywords can be divided into "Great Wall tourism", "Tiananmen tourism", etc., and these words are placed on the homepage of the first-level classification. Then it can be subdivided under the first-level classification. For example, "Great Wall Tourism" can be subdivided into second-level keywords such as "Great Wall Food" and "Great Wall Self-guided Tour". In this way, many keywords can be distinguished, which is a good method; and functional classification is more suitable for some weight loss products. For example, the main keyword is "weight loss", then the secondary classification can be divided into "local weight loss", "quick weight loss", "weight loss methods", etc. Long-tail words can be further subdivided in secondary words. For example, "quick weight loss" can be subdivided into "face weight loss", "leg weight loss", etc. This method can effectively layout and match, so that The keywords of the entire website are clearly displayed.
The keyword layout of the website as a whole should make users feel natural, and the same is true for search engines. Search engines cannot feel that you are deliberately piling up, so this requires a reasonable level to allocate keywords. This article starts from In two major aspects, I first shared with you the overall hierarchy of keywords and the concept of grouping. In the following articles, I will continue to share with you the remaining layout techniques. If you have good ideas, please feel free to communicate with me.
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