Hello everyone, this is Smell the Rose. Today I want to talk to you about some ideas about website revision. Website revision has always been a headache for all of us. Many times, due to some special reasons, we have to face website revision. For example, during this period, I have been wanting to revamp my Smell the Rose blog, and have spent some time on it. After the action was completed, many problems arose immediately. Here I will talk about some of my thoughts, mainly on whether the website should be revised.
1. Grasp the general direction and insist on revision is the right path
Many people talk about website revisions like they talk about tigers and beasts. It seems that people will die if our website is revamped. In fact, it is not that scary. It's a bit exaggerated to talk about a tiger's color changing, but there must be many webmasters who are timid. I think so. As long as our revision is conducive to optimization, the development of the website, the improvement of user experience, and the conversion rate, then we must grasp this general direction and stick to the right path of revision.
In fact, many times we are too attached to some small directions, but it is easier to ignore the big directions. Sometimes we are obsessed with the snapshot of the website, but we don’t know that the snapshot can only reflect the temporary weight, but it cannot affect the weight and will not have much impact on the website; sometimes we are obsessed with the ranking, but we don’t know that the ranking is actually not Absolute thing, sometimes some websites have very good rankings, but still have no rankings. Two days ago, a friend came to me and told me about his troubles. I took a look and found that his website only included a dozen. This was obviously his fault. The key to website traffic not being improved is that sometimes we are obsessed with website traffic and think that having traffic is everything. This idea is wrong. Traffic is not everything. Having traffic is great, but if there is If the traffic is not converted, then the traffic is useless, so we must constantly adjust to improve the conversion rate of the website. Therefore, the general direction of website optimization is to increase website ranking traffic and increase conversion rate. It should not always be limited to a small aspect. When the adjustments we make can help us achieve these, we must make up our minds to stick to it.
2. The small details are done well, and I have the final say whether to change them or not.
The general direction is in place. After the revision, we can actually do it step by step as long as we slowly stick to our basic work. But sometimes a revision has a great impact on our website. After all, it hurts our vitality and takes a while to recover. Here we have to better handle the small details in the website optimization process, so that the changes can be avoided. The changes will have no impact on the website, leaving the initiative in your own hands. So what details do we have to do?
A. Before website revision: Optimization techniques should be as formal as possible, do not cheat, and do not have a bad impact on search engines; the content should be as good as possible. Content is king is no joke. This will affect the weight of the website. It is very helpful to improve rankings, and can also help stabilize the website when it is revised; the internal links and keywords of the website should be reasonably laid out, and the keyword density should be reasonably controlled and as high as possible; the external links of the website should be more high-quality. External links, high-quality external links will stabilize the weight of the website, and the revision will not have much impact.
B. During the website revision process: First of all, it is very important to pay attention to not changing the link structure of the website as much as possible during the revision. You can add some links appropriately, but do not change all link forms at once. Secondly, when revising, try not to change the website's program as much as possible, but just do some optimization and streamlining on the basis of the website.
C. After the website is revised: The website will be affected to some extent after the revision, so the recovery after the revision is an important issue. During this recovery period, we need to insist on good content every day and create high-quality external links, especially external links. It is very helpful to help search engines crawl new pages on the website and help the website restore ranking weight.
3. It doesn’t matter how much it is, the revision is within your reach.
I have always had this view on revisions: it doesn’t matter how much, revisions are in your mind. Some people say that it is okay to change the version, but don’t move too much. If you move too much, you will easily get hair-plucked or K-ed, so the gain outweighs the loss. Some people even think that the conservative approach to revision is to divide the revision into many small sections, and then slowly change it step by step to adapt to the crawling of search engines. Personally, I think this statement is very reasonable, but it is not cost-effective because In this way, it is very likely that this revision will take a long time and require a relatively large amount of energy, especially for websites with poor rankings. Whether to change or not to change the version, more or less, sometimes it really depends on a thought in a year. You must plan well at the beginning, but don't be timid, just make changes when you need to, as long as we mentioned before, Grasp the general direction, do the small details well, and everything else won’t be a problem.
When you are revising the website, don’t be afraid of it. Revising is not a big deal. As long as it is necessary, as long as it is really beneficial to you, you must bravely stick to it and let the revision bring out your own characteristics and aspects that are beneficial to the website.
This article was published by Shanghai Gree Air Conditioning Maintenance ( http://www.baigle.net ) editor Xixiangqiangwei. Welcome to my Xixiuqiangwei blog. Please indicate the source when reprinting. Any plagiarism will be investigated!
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