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Recently, I have written several articles one after another. I originally left QQ to find some friendly links for the website. As a result, many people added me, and some of them were really unable to be added. My friends are already full, and I cleared more than 200 of them yesterday. Yesterday, a webmaster who was still in college added me. He mainly wanted to ask how to make long-tail keywords. He said that it is too difficult to make keywords that are too popular. I was going to make long-tail keywords. I was very embarrassed to say this. Clearly, he doesn’t understand what long-tail keywords are at all. Today I’m going to talk about long-tail keywords.
The long tail theory first appeared in "Wired" magazine, and was later elaborated in "The Long Tail". Simply put, it refers to the total market share of some products with low demand and low sales volume, which can be compared with or even larger than the market share of a few mainstream products. After the introduction of the SEO field, longer, more specific words with relatively low search times are called long-tail keywords. The search volume of a single long-tail keyword is very small, but the overall number is huge. The combined number of searches can catch up with or exceed some popular keywords, so I say that the student webmaster doesn’t understand long-tail keywords at all. There is no one long-tail keyword, but quantity. Another point is that long-tail keywords can only play their greatest role on large sites, because popular keywords can only bring tens of thousands of traffic, while long-tail keywords can bring hundreds of thousands or even more traffic. . Therefore, what really brings traffic to large sites is the hundreds of thousands of long-tail web pages. Small websites do not have a large number of pages as a basis, and they cannot effectively attract long-tail searches.
Although long-tail optimization has little effect on small websites, since someone mentioned it, I will briefly talk about how to make long-tail keywords:
In fact, although there is no need or method to do in-depth keyword research when doing long tail, there is no need to deliberately optimize specific long tail keywords. Because the number is huge, you don’t always check the number of searches and then adjust page optimization. Therefore, the most important optimization work for long-tail keywords is to ensure that the page is included. As long as it is included and the page optimization of your own website is in place, the ranking of long-tail keywords can be comprehensively improved. Sometimes you don’t deliberately create long-tail keywords, but just ensure the inclusion of pages and the optimization of pages, and long-tail keywords will increase across the board. Factors affecting long-tail keywords:
1. Ensure the number of content updates
Before inclusion, you must ensure that there is a large amount of content. For small and medium-sized webmasters, there seems to be no better way besides reprinting and collecting, so you must let users contribute and encourage users to publish content, so as to ensure "Quantity", don't ask me what method I use. You can think about this yourself. Look at Webmaster.com and see how it attracts users to contribute. It's easy to think of many methods.
2. Basic optimization of the website
The basic optimization of the website must be passed, especially the internal link structure, so as to ensure that a large number of pages containing long-tail keywords are included.
3. Website weight
Improving the weight of a website is also hard work. If you do this well, not only long-tail keywords, but also the main keywords of the website will be qualitatively improved.
Long tail theory is a key concept that SEO must understand, but to truly show the effect of long tail keywords, we cannot start from the keywords themselves, but focus on the structure, content and overall weight of the website (this sentence quotes SEO practical password from ZAC)
This article is written by the webmaster of Zhangjiagang Pipe Bending Machine http://www.zjgjixie.com . Please leave a link for reprinting. We also need links to relevant enterprise and machinery websites. If you have any, please add QQ: 26043721
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