1. Shopkeeper’s name
Why is the shopkeeper’s name included here? I never thought of this before, which is also a very important reason. After I analyzed the HTML source code of all Taobao stores. Then carefully refer to the principles of search engine spider crawling. The shopkeeper's name often appears in the code. Since SEO is all about details, Taobao ranking is certainly not a problem. Therefore, the shopkeeper’s name can not only increase the relevance of keywords, but also increase user friendliness.
2. Title
Title tags have a huge impact on SEO. It’s about whether the user’s search results match your title. When making a good title, you must study the user’s search habits and capture the main keywords and long-tail keywords that users search for. Although there are many main keywords, the transaction rate is not very high, but the user potential of long-tail keywords can be expanded very much. Therefore, when writing, you must highlight key content. On the one hand, it is the user experience, and on the other hand, it is Taobao’s search engine, the prominence of keywords, etc.
example:
(Flash Sale/Free Shipping/Double Crown!) Brand + (Model/Features) + (Name 1/Name 2) + Specifications + Functions + Selling Points.
Corresponding other categories
Free shipping for Nike 2011 new models, Nike mesh shoes, mesh shoes, soft heel shoes, crazy sales of 10,000 pieces
3. Label
The tag cannot be set in KEYWords, but it will write your store title into it, so it is very important to emphasize the writing of the title again.
4. Description
The description tag is also very important. It will repeat your title twice and your store name once. This is why the store name is also important as I mentioned before. SEO is all about details. Putting all the details together is the ranking.
5. Classification
The classification will directly affect the user’s search results, so it must be accurate. There are also baby rankings, relevance, etc. Once the correlation is high. The ranking went up.
6. Store name and logo
The name of the store is not the name of the shopkeeper. But the store name is the main core symbol of a store, and the same is true for the store logo. It should not be arbitrary. Be sure to do every detail carefully. to user experience. Authority, beauty, etc. play a very important role.
7. Release time
Publishing time is a very important part of the algorithm, because products that are about to arrive will be ranked first. We all know that Taobao’s peak period is between 7 and 9 p.m. Therefore, our release time must also be selected here, and the existence time of the released baby should be set to 7 days instead of 14 days. When it was about to be taken off the shelves, it happened to be the prime time again. That will bring us more traffic.
8. Baby introduction
Although most sellers use pictures to introduce the baby, this can improve the beauty of the baby and the overall tone of the web page. But this is definitely not good for spider crawling, because Taobao's search results must partly refer to the algorithms of search engines such as Baidu and Google, and content is very important to search engines. The same goes for baby introduction. You must repeatedly emphasize the features and functions of the product, and the most important thing is to emphasize the product itself. The name of the product will appear from time to time to increase the relevance of the product.
9. Consumer protection
I'm actually not very interested in this, because this is obviously Taobao's disguised way of making money, but I have to mention in the algorithm that sellers with consumer protection are ranked better than sellers without consumer protection. And the weight it accounts for is also quite powerful.
10. Domain name
The domain name will also appear in the source file. Although Taobao blocks Baidu, the domain name is also very important for user experience. Easy to remember, convenient, etc. The important thing is that the casualness of the domain name and the writing of the domain name's advertising words, etc., can improve the overall feeling of the store in the minds of users.
11. Transaction quantity
Some cheating methods can be used to achieve the number of transactions, which is also one of the important reasons for ranking. However, the greater the number of transactions, the more powerful the ranking will be. It is a comprehensive judgment based on the number of views and collections. Therefore, while increasing the number of transactions, you must also pay attention to the number of views and collections, otherwise it will be counterproductive.
12. Views
Views should be no problem for everyone. As an online marketer, generating traffic is a required course, and it can be done in many ways. Buy traffic, through train, Zhu Bajie publish tasks, etc. Ever-changing.
13. Collection amount
The collection can also be operated by adding some mutual collection groups and some platforms. Post some characters, and the collection will increase immediately. The key point is to combine the number of transactions and page views, otherwise it will be counterproductive.
14. Special services
Special services I refer to are those special marks given to you by Taobao, such as cash on delivery, seven-day no-reason returns, etc. These will affect the overall weight ranking of the baby.
15. Overall weight of the store
The overall weight is just like the comprehensive weight of a website. There are many ways to improve the weight. Compared with the weight given by Baidu to ordinary web pages, friendly links and anchor text inside and outside the site are the best methods. But for Taobao, off-site anchor text is invalid. However, friendly links, anchor text construction within articles, anchor texts for other people's treasures to give you treasures, etc., should all play a very important role and can be cooperated with many merchants on Taobao. It not only requires the weight of the main store, but also the weight of many long-tail keywords, so these are not only mental tasks, but also physical tasks.
16. Picture ALT
The ALT description of the image determines a very large part of the weight given to the baby. Because search engine spiders cannot read pictures, so if there is no picture with the ALT tag, they will not know what it is. So this is very important, but you should also pay great attention when writing. , because many times there will be a series of problems such as keyword stuffing and so on. So be careful!
This article is originally written by Fuzhou SEO, address: http://www.rockuar.com/260.html Welcome to reprint, please maintain copyright.
Thanks to linuxgarry for his contribution