The competitiveness of website SEO optimization is very high. If webmasters want to do a good job in website optimization, they may have to spend more time on optimizing the internal pages of the website. At the same time, SEO optimization also pays great attention to details. Some content websites need to be optimized page by page. The detailed optimization of internal pages is directly related to whether the keywords of the website can have a good ranking. The editor of Zoomlion Unlimited will share with you some optimization tips for content details.
First: naming the pages of the website. The naming of a website is like a house number. The name of the website can contain keywords of the website. When registering a domain name on the website, you can choose to register a domain name with keywords. Sometimes the keywords may have already been registered. In this case, we can select the relevant keywords. words, but the link between keywords is best to be "—" rather than "--". At the same time, the page address of the website can also use a URL address containing keywords. Do not simply use 123.html. For Chinese website domain names and URL addresses, you can use the pinyin of the keyword instead. The page name of the website contains keywords. When the spider crawls the website, the homepage will give relevant weight to the website, so that detailed optimization can improve the spider's crawling.
Second: the web page title of the website. The title of the website is what spiders pay most attention to. Spiders will judge the nature of the website based on the description in the title of the web page. If the website wants to optimize keywords, the keywords must appear in the title of the web page. The title of the web page is the most important thing in search engine optimization. Attention to detail. Generally, there will not be only one keyword for website optimization. When a website needs to optimize multiple keywords, it is necessary to analyze the keywords. Popular keywords with high competition need to be distributed in front of the website title, combined with spider word segmentation. technology, it is best to appear twice in order to increase the density of the main keyword in the title. The description of a web page should generally be controlled between 70-80 characters, using half-width characters in English. The main keywords should appear between these characters, and the distribution should be reasonable. The sentences should be smooth and smooth so that the spider can correctly Determine the primary and secondary keywords of the website and give different weights to the distribution.
Third: The tag details of the website. Many websites do not pay attention to the optimization of tags when constructing website content. Search engines also give high weight to tags. Sometimes the weight of tag pages is no lower than the weight of the homepage. When constructing website content, tags can be established between pages with relatively high correlation and classified into the same tag tag. This not only facilitates spiders to crawl the content, but also facilitates users to browse the website. Keywords can be used in tags, but the content in these tags must be relevant. Do not abuse keyword tag optimization, which can easily cause spiders to think that the web page is cheating, causing the page to be demoted. At the same time, the title of the page is also used on the website image. If the corresponding image needs to be added to the website, but for spiders, they cannot read the content of the image, then we need to add the corresponding alt attribute to the image. The alt attribute It is not recommended to add keywords. The main thing is to describe the content of the image. The description of the image does not need to be too long. When the page image cannot be loaded, the description will be displayed next to the image, which makes it easier for users to read.
Webmasters work hard every day to optimize, but sometimes the efforts they put in do not yield good results. At this time, webmasters should consider whether their own details are not optimized well. Details determine success or failure. The construction of external links of the website is very important, but the construction of the internal pages of the website is more important. Only by doing well in the details of the internal pages can it be better. Do optimization.
The source of this article is Zoomlion Unlimited: http://www.cc01.com.cn Please indicate the source when reprinting.
Editor in charge: Yangyang Author lf303's personal space