Independent blog is a special way of website existence. You can record every detail of your life, you can also write about technology sharing, you can use it as a place for leisure, you can also use it for online marketing, and it can even become a companion for website maintenance - "blog website maintenance". In the process of website optimization, how to optimize the special form of the blog? The following content will lead to our topic today: "Skillful use of detailed optimization to make independent blog rankings fly."
1: Analysis of blog traffic sources
In website optimization, blogs are a special example that can easily guide the generation of traffic without relying on search engines. In the early days, mutual visits between blogs were generally brought about by portal blogs, until now mutual comments between independent blogs. As far as an SEO optimization blog is concerned, it is no exaggeration to say that at least 50% of the traffic comes from "interaction". I comment on 100 blogs every day, and the vast majority of bloggers will return visits out of politeness. In one month, I can accumulate 30,000 blog sources that can be returned. There is no need to continue to make new blog comments from now on, you just need to take turns in it, and the traffic coming every day will be objective. For example, for some famous blogs now, the vast majority of traffic comes from the daily return visits of once established bloggers.
In addition, another part of the traffic comes from keywords and from the "brand" effect. For example, Binary often writes articles, and people in the blog search for "Binary Internet Marketing Blog" every day to generate traffic. It cannot be ignored that blogging is indeed a powerful channel for building a personal or company brand.
2: Why blogs need to be optimized in detail
As a blog, there is usually one thing in common: "the update frequency is much less frequent than other websites." If it's fast, you might be able to update two articles a day; if it's slow, you might be able to update one article a week, which is pretty good. However, blogs that generally focus on traffic and SEO optimization will update within 3 days, unless they don’t focus on rankings. Because of this, the base number of snapshots is much smaller than that of other categories of websites. Therefore, blogs should focus on detail optimization to get more traffic within a limited number of blog posts. And being big and comprehensive is not as good as being small and sophisticated. Just because blogs are “small”, not many people start boring blogs and use them as garbage dumps. Therefore, the content quality will be relatively high, and secondly, the weight given by search engines is generally slightly higher.
Three: How to optimize blog details
How to increase the detail optimization of the website is to inject enough vitality into the blog. Otherwise, no matter how long it is done, the traffic will be mediocre, and endless investment will be an endless labor force.
1. The blog should be updated frequently. Although it is difficult to write a blog every day, it is not difficult to keep an article updated every 3 or 2 days. In the long run, search engines will also pay attention to it from time to time. I remembered to update it, but I forgot and didn’t update it. Such a blog would be of no use no matter how long it lasted, and it would not retain any users.
2. Blogs must have a sitemap. Needless to say, anyone who knows SEO knows how much influence maps have on blogs, which facilitates fast and accurate indexing by search engines.
3. The usage form of the URL address. For example, the unified navigation of the author's blog starts with "seo-text". For SEO optimization, the URL directory form is ***.com/seo-youhua/. Why? The URL address contains navigation or page keywords, making it easier to optimize the rules.
4. Regarding the optimization of messages, messages are the main feature of blogs. However, spam messages are inevitably generated. These messages must be treated with caution. A large amount of spam messages can easily damage the website's weight in search engines. Another point of note, check whether there is a "nofollow" tag in the comments, so as not to turn the blog into a link factory.
5. Regarding the optimization of H tags, on the home page and list page, the logo can be displayed as an H1 tag. But on the content page, the author recommends using the h2 tag for the LOGO and the h1 tag for the content title to emphasize the importance.
6. The title of the blog content page, taking the z-blog blog as an example, has not been clearly optimized for this point. A reasonable title should be "content title - channel title - main site title" instead of putting the main site name first.
7. Copyright is well-known. In the process of blog optimization, it is best to have a copyright mark at the end "This article is original by XXX. If it is reprinted, or this article is reprinted from XXXX", it will be helpful for website optimization in practice.
8. For blog-related articles, as a blog, you should pay more attention to the construction of relevant internal links on the page. Generally, when writing an article, you should list at least 3 related articles, which is beneficial to search engine optimization.
9. It is not easy to have too many keywords in the content. When optimizing blog content, SEOers usually describe keywords. But this number is not easy to be too much. Generally, 3 is enough. Reasonable optimization is usually to draw multiple strokes at the beginning and end.
10. Make good use of TAGS tags. Mainstream blog systems support TAGS tags, which shows its importance. In fact, the TAGS tag not only leads to a collection of related articles, but also optimizes the long-tail words of the page. There is no need to say more about how to create long-tail keywords, so as to avoid the appearance of hot keywords.
Binary Network, together with Shanghai website construction company Pilot Technology ( www.joyweb.net.cn ), believes that independent blogs pay attention to detail optimization, and it is not difficult to stand out. On the contrary, if you are careless and think nothing is important, the shortcomings will accumulate little by little. Regardless of website weight or traffic, they will always become bottleneck factors that hinder development.
Related reading:
A5 official soft article external link is quickly released: http://e.admin5.com/content.php?ID=63
Editor in charge: Chen Long Author Binary Network's personal space