With the further growth of Taobao stores in recent years, the number of Taobao stores has far exceeded the number of corporate websites. The explosive growth of Taobao user groups has directly led to increasingly fierce competition. In the past, if you wanted to To make money by opening a store on Taobao, the first thing you should think of is Taobao Express. Taobao Express is a business similar to Baidu promotion, that is, it helps merchants promote products through keywords.
The difference between Taobao through train and Baidu promotion is that the left side of the Taobao page is still the products naturally ranked by merchants, and only the right side of the page is used as a promotion channel for through train. Therefore, Taobao does better than Baidu in this regard. More humane. Since the left side of Taobao is natural ranking, natural ranking must lead to the emergence of SEO optimization.
So far, as the direct competition between various merchants continues to intensify, and as more and more attention is paid to the ranking effect of online store SEO optimization, Taobao officials have also begun to pay attention to and continuously improve the ranking algorithm rules. At present, in the field of Taobao SEO optimization, this profession is still a relatively new one. There are not many SEOers focusing on Taobao, so there are still relatively few people doing it. If you do it without anyone realizing it, you are likely to succeed. This view may be recognized by many people. After all, an industry without competition is definitely much easier than an industry with fierce competition.
Regarding Taobao’s ranking algorithm, Lian Xingchen summarized the following principles:
1. Consumer psychology must be considered
I believe SEO friends should easily understand this. Any search ranking algorithm is continuously improved and perfected around user experience, and Taobao is certainly no exception. Therefore, if you want to get a good ranking, everything must be centered around consumers to optimize.
2. Taobao should be given certain benefits
As a platform provider, if Taobao does not make a penny, then I believe Taobao will not be able to sustain it for long. Therefore, when using the Taobao platform to gain income, you should also do some promotional services officially provided by Taobao. This will help Taobao ranking improvement and stability.
3. Optimize the internal structure of the store
This is similar to optimizing the website structure. A good online store structure also plays an important role in ranking. At the same time, the layout and density of keywords in the store must also be taken into consideration in order to obtain better ranking opportunities.
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(Editor: Yang Yang) The author loves the personal space of Xingchen