I have been paying attention to Apple’s various developments recently. There is no doubt that Apple has become one of the most valuable technology brands in the world. There are some things in its road to success that we can learn from when building a website. Let’s share some of these experiences.
1. Webmasters must learn to be friends with enemies
Case in point: Can you imagine Pepsi and Coca-Cola becoming friends? That's the kind of surprise Apple and Microsoft formed in 1997. After nearly 12 consecutive years of financial losses, Jobs needed to bring money to Apple, and it needed to come quickly. So he turned to Bill Gates, who invested $150 million in Apple. Jobs declared, "As far as I'm concerned, the era of competition between Apple and Microsoft is over. (Friendship with Microsoft) is about making Apple healthy and so that Apple can once again make incredible contributions to this industry."
As mentioned in previous articles, the survival of a website is not about domination, but a win-win situation. As long as you find the right fit, don't just stand on the opposite side of your competitors. In today's era of information explosion, it is no longer an era of working behind closed doors. "Building behind closed doors" will only make your website fall into a dead end. There are no eternal enemies, only eternal competition. What is your competitor’s website today may one day help your development. Competitors will make you have a sense of worry, put pressure on you when you achieve stage by stage achievements, and give you growth goals when you hit a trough.
2. Webmasters must be well versed in aesthetics
Example: As a great product salesman, Jobs understood the importance of aesthetics, and he realized early on that Apple's products were a bit outdated. In 1998, Jobs convened an Apple management meeting. After the attendees took their seats, he said: "Do you know what's wrong with the company's products? The products are terrible!". Today, Apple prides itself on creating the most beautiful technology products, from the colorful iMac to the slim iPad.
Everyone loves beautiful things. The homepage of a website is like the appearance of a product. The first impression it gives to users is very important, so the structure and layout of the homepage of the website must be "beautiful"! If the homepage of your website looks like it will make users You feel that the content is cluttered, the colors are confusing, and the layout is complex. How do you keep users on your website? For example, take a look at the homepage of World Factory Network. The colors and advertising pictures echo with the overall layout of the website, making people feel comfortable. Can’t help but browse more and stay more.
3. Various website products
Example: Apple started out as a company that only made computers, but Jobs knew that to be truly successful, it needed to expand its product range. With the launch of Final Cut PRo, Apple began its own expansion, and subsequently launched MP3 players, music products, iPhones, iPads, etc. In 2007, Jobs changed the company's name from Apple Computers to Apple to highlight a newer and broader perspective.
Developing more functions is the vitality of the website to attract users, so don’t be satisfied with the small achievements we have made, we must think more! Understand the different needs of users and strive to achieve user expectations! For websites, products It is to provide users with various functions. In addition to ensuring the technical foundation of the functions, it must also have comprehensive products and launch new functions from time to time. Remember that when launching relevant functions, announcements must be made in a timely manner to allow users to You know, don’t let users ask you when they don’t have a clue, as it will be more gain than loss.
4. The webmaster must be forewarned.
Example: Jobs never used the so-called "focus group", which is a team dedicated to solving follow-up problems, but let customers know what they want before they know what they want. "Apple has a long track record of making consumers want or buy things they didn't think they needed," said Carl Howe, director of consumer research firm Yankee Group. When the iPad was launched last year, people were stunned. As a result, 20 million iPads were sold.
If the user doesn't know what he wants, just guide him to do it. This is indeed a good method, but it requires a lot of courage and the thought of leading the trend. This method should be used with caution O(∩_∩)O~ For example I am an equipment manufacturing website, and my main service targets are enterprises in the equipment manufacturing industry. Before users have thought about how to better promote enterprises, we must launch good promotion methods in front of users; When there are many publicity methods, provide them with ideas. After all, we are often online and have more ways and time to understand information than they do. Provide some good suggestions for publicity methods that they do not know, and do not deal with them carelessly. Because while you are helping him, you are also building a good reputation for the website. In short, there are many methods, and it depends on webmasters to actively explore and share them!
5. No good website can be separated from an elite team
Any product can be copied, any company model can be copied, the only difference is the team. Therefore, the team determines the premise of success. If you want to succeed, you must love your team and respect every member of the team! Every member of the team invested a lot of energy, youth, and time in the early stages of the website, and They are the founders of website culture. They can well explain the original intention, development direction, development method, etc. of the website, so that every member of the team understands it and is willing to work responsibly for the website.
6. Website functions should be concise and clear
Simplicity is happiness. Complex to the extreme is simplicity. If a user wants to operate an application, he has to go through N steps of operations. This not only reduces the user experience and wastes the user's time, but also creates loopholes for competitors, saves the user's time, and provides a convenient and simple operation process. , is a necessary basic function for every website.
7. Believe in yourself
Have the courage to follow your heart and your intuition. They already know who you really want to be. If you want to succeed, you must believe in yourself! If you are not confident, how can you make others believe? Confidence will be revealed unconsciously. In conversations with users and when exchanging links, if you want others to recognize your website, Just believe in your heart: My website is the best! Believe it and do it.
Let me share it here today. I hope it will be of some help to you and give you a different way of thinking. Welcome to communicate more! This article was submitted and published by the editor of Chaolu Xiaguang, Equipment Manufacturing Network http://zhuangbei.gongchang.com/ , please indicate the source when reprinting.
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