Network interruption has always been the most worrying thing for webmasters, but unfortunately, almost every webmaster will encounter network interruption. There are many well-known reasons for this, including reasons from IDC vendors, hacker attacks, policy management factors, etc. Webmasters have deep feelings that I don’t need to elaborate on. Therefore, we must be prepared in this regard, understand the impact of network interruption on the website's authority in search engines, and strive to restore access to the website within the time period of being punished and demoted to minimize losses.
The author owns an independent blog website. In order to complete this research topic, he personally stopped his own website and gave everyone a detailed analysis of the experience and knowledge gained from the research.
The author's independent blog website is included normally in Baidu and Google. The access cycle of Baidu spider is within 12 hours, and the collection cycle of new articles is also within 12 hours. Baidu site includes 28 items, and Google site includes 135 items. Baidu's main keyword ranks first on page 5, and the homepage of the site website ranks first. The website's Baidu statistics background shows that it was updated 4 times in March 2010, and Baidu included them as 19, 17, 21, and 21. In March 2011, the author officially stopped the website and canceled the domain name binding. All pages of the website returned 404 errors. , simulate network outage and website shutdown.
According to the degree of punishment imposed by search engines on the website after the website network is interrupted, the author divides it into four periods according to chronological order: weak influence period, significant influence period, continuous influence period, and abandonment period.
weak influence period
The 6 days before the website network is interrupted is the weak impact period. During this period, regardless of Baidu or Google, the number of site inclusions only decreased slightly, by about 10%, the snapshots did not retreat, and the spider visit cycle was slightly extended. Site Check that the homepage of the website is still at the first place. Keyword rankings dropped slightly. The author believes that these 6 days are the "tolerance period" of search engines. As long as the network line is restored in time, the impact on the website will not be too great.
Significant impact period
On the 7th day after the website network was disconnected, it entered a period of significant impact. During this period, regardless of Baidu or Google, the most significant impact was that the home page of the website was delisted, and at the same time, the website domain name could no longer be queried. Baidu displays the prompt "Sorry, the URL was not found, you can visit it directly." Site inspection shows that the content included decreases by about 10% every 2 days; the results for web pages containing "domain name" do not change much. This stage has entered the first stage of the search engine "punishment period". Keyword rankings have been cancelled, and the traffic imported from search engines has been significantly reduced or almost non-existent. However, as long as the network line is quickly restored, it will be completely re-indexed by search engines within about a month.
lasting impact period
Starting from the 14th day of the network outage, the website network has entered a period of continuous impact. During this period, the most important impact was that the number of site inclusions dropped continuously and rapidly, and spider visits basically stopped. At the same time, when querying website domain names, the number of "relevant results found" has gradually declined, decreasing by about 10% every two days. The included data of search engine image search, MP3 and other sub-channels have also basically disappeared. Search engines believe that the website has begun to enter the "death period", the ranking has disappeared, the "number of included" records in Baidu statistics have disappeared, and the website's historical records have also disappeared. During this period, if the website's network line is restored, it will be very difficult to restore the ranking as soon as possible, and the number of inclusions will further decline and it will enter a sandbox test.
abandonment period
On the 30th day after the website network is disconnected, it enters the abandonment period. Through search engine web search, image search, MP3 search, video search, etc., various channels have found it difficult to find records of the website. Basically the website has been completely "Ked". It is also difficult to restore ranking and weight in a short period of time, and you may even need to resubmit an application for inclusion to the search engine. At this period, if you want to restore the ranking and weight of the website, you need to implement the SEO plan according to the method of launching a new website.
Summary: Judging from the current statistical results, Baidu's punishment for website network interruptions is more "hateful" than Google's, while Google is relatively "tolerant". Webmasters should resolve network interruptions on their websites within a week and restore normal access to the website. Otherwise, penalties such as being demoted by search engines, reduced inclusion, and extended snapshot cycles are certain. Do not be careless.
The above analysis is based on the first network outage on the website. For situations where network outages occur multiple times in a short period of time, search engine "punishment" has a cumulative effect, and the rights may be suddenly and drastically reduced, and the site may not have a homepage. Please inform us. Webmaster, please pay attention. I hope everyone will pay attention to the network quality of the website, try to choose a reputable IDC vendor, and handle real website registration, otherwise it will be a small loss. This article is written by Li Zhi, the webmaster of www.51polos.com , and is first published in A5 format. Please indicate the source when reprinting. Welcome everyone to have further communication with me, my QQ number: 133686088. Thank you all.
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