I wrote an article on A5 Webmaster Network some time ago: "Core Points in SEO Optimizing Websites (Part 1)". I mainly talked with you about the core of on-site SEO optimization. Now I will talk to you about the core of off-site SEO optimization. . First of all, we know that more than 90% of a website’s good ranking is achieved through optimization; we also know that in China, Baidu’s SEO is the best! However, we should also know that Baidu itself is a Websites without any original resource content.
So, if Baidu has no original resources, why does it do such excellent SEO? This has to talk about off-site optimization, which is also one of the directions I am currently studying SEO. The core of off-site optimization is to optimize the quality and quantity of external links! We can now check the number of external links on Baidu? About 24.2 million! And what is the number of external links on our website? Poor, right? Now we understand Baidu Why is SEO so good? One of the reasons is that Baidu has high-quality and huge external links to support it!
However, how does Baidu obtain such high-quality and large external links? If it is done manually! This is simply a fantasy! This is also the core part of SEO that I am studying! Well, I will talk to you about it in the future Baidu’s SEO technical analysis. Let’s not talk about Baidu now, let’s talk about some practical issues, how do we obtain high-quality external links? I also wrote an article on A5 Webmaster Network: "Personal experience on how to obtain effective high-quality external links" "Links", it may be helpful for everyone to take a look. Here I will mainly talk about how to win and optimize these external links.
1. Friendly links
Friendly links are one of the fastest and most effective ways for a website to obtain external links. So, how do we obtain and optimize these high-quality links? At this point, everyone may have thought of a PR value! Maybe every webmaster has one I have had this experience: When I want to exchange links with a website with a PR value higher than my own, I will often be rejected mercilessly! Yes, I have had this experience before. In fact, webmasters who know some SEO now generally do not Let’s take PR value as the first or only standard condition for exchanging links.
Let me give you an example: There is a website around me that was built three years ago. Its art and layout are relatively poor. After the website is completed, it is rarely updated. The Baidu snapshot is from last year, but it was opened in February this year. After checking the website, I was shocked: the PR value was actually 5, but, sweat, it still happened! It didn’t have any ranking, let alone any traffic. Let me give you another example: There is such a new site around me: the PR value is 0, Baidu snapshots are updated every day, and the number of external links has reached more than 2,000. In terms of ranking and traffic, it can be said that I am very satisfied at the moment. For the above two examples, we can set the standard sequence of reference conditions for friendly link exchange as: Baidu snapshot---number of external links---PR value.
If some old webmasters are still stubborn about using PR value as the first condition for exchanging links, I can tell you: As long as I can catch up with Google to update the PR value one month before, in just one month, I can completely change the PR value of a new website. Optimize a website with a PR value of 5 for 0. In fact, at this time, the website with a PR value of 5 has no value improvement at all! Because its traffic will not increase with the increase of the PR value, its traffic will still be Yesterday's traffic.
So, how do we specifically conduct high-quality friendship exchanges?
First, check the Baidu snapshot of the other party's homepage, because now Baidu's snapshot can best see the quality and connotation of a website's content. Its homepage snapshot must have been updated within the last three days. If its Baidu snapshot has not been updated for a long time However, no matter how high the PR value of such a website is, you should stay away from it!
Secondly, it is to check the number of external links of the other party. This is very important. Everyone should know that if the number of external links of a website reaches more than 500, it means that the team of this website understands SEO technology. If you have a friendly exchange with such a website, you You can rest assured for the time being, because such a site has more potential for development. If the other party has more than 1,000 external links, even if its current PR value is 0 and your PR value is 3 or higher, you can still consider exchanging links with him, because the team of this website is very proficient in SEO and they are working hard. Do external optimization, and do it very well! Soon, in terms of this PR value, the site will return it to you with profits. At the same time, you can also check out the off-site optimization I am doing for a dating website (the URL is at the end). We are also working hard on external optimization, and I personally feel that we are doing very well!
Finally, the third condition is to consider the PR value. After the first two conditions are met, the higher the PR value, the higher the quality of external links you will obtain.
2. Purchase link
I don’t recommend that you buy links here, because if your ranking goes up because of this, and you want to give up the purchased links, it will have a great impact on your ranking, and it may affect your ranking. The possibility of being blocked by Baidu K station will happen, that is to say: if you buy a link, it is equivalent to smoking opium. The more you smoke, the more addictive you will be until you can't extricate yourself. Of course, if you have sufficient funds to purchase some links, it is also possible. But, remember: keep buying! And don’t buy all the links from one merchant. Spread your purchases from multiple merchants, and plan to facilitate the downloading of these purchased links in the future. If you only buy from one merchant, When you buy a large number of links from a merchant, when you no longer intend to buy these links, they are all downloaded at once, and your ranking can be said to have plummeted. It is really not worth the loss! If you buy them separately, when do you want to download these links? You can download the links in batches, which will not have a major impact on your ranking.
3. Leave a message
This is also one of the faster ways to get an external link. It can be said that if the blogger is the most popular right now, we will go there. As long as the blogger posts a blog, we will be the first to leave a message to the blogger and bring your external link. , relatively speaking, it will generally be included by Baidu, and such an external link is a relatively high-quality external link. You can get a lot of external links in one day. In fact, we can extend it a bit. Think about it, which website has the highest weight and is the most stable? Let me tell you, it is the government website! Then we will find a way to leave a message on the government website and bring your external link. That will be considered as a higher gain. Quality external links. However, if you want to keep your external links on the government website, this is not a simple matter. It requires certain skills. Moreover, the tone of your message must be tactful. In addition, your message must be in To a certain extent, it can indirectly help specific groups of people and is not malicious. In this way, the external links in your message can survive on the government website, thus bringing you the best quality external links. Let me give you an example: It is the May 1 travel holiday. If your website is about tourism, then you can go to the tourism section of the government website and leave a message. When you leave a message, you can say: "Recently I was on ****.com (this This is your website) I saw a hot report: Guilin tourism and Jiuzhaigou tourism are very popular, and now the cost of a three-day double flight is 50% off. I wonder which of these two places is more fun? Have you been to Guilin and Jiuzhaigou tourism? Friends, please give me some advice!" By using such euphemistic words, the administrator will not care too much about the existence of your external link. Moreover, your message can indirectly help specific groups of people to a certain extent. , I believe your message will survive on the government website. It is not advisable to create multiple high-quality and stable external links in a day. You only need to create one such external link a day. Otherwise, it is impossible for external links like yours to survive on the government website. If you persist in this way for a few months, you will have a lot of high-quality and stable external links! However, the only disadvantage of obtaining external links in this way is that it is more time-consuming.
3. Forum signature, Baidu knows
This type of external link is also a higher-quality external link. Although it is more time-consuming, in order to obtain high-quality external links, we should actively do such external links. I don’t think I need to say more about how to create such external links.
4. Soft articles with high reprint rate
This is one of the ways to obtain external links that I actively recommend, because it is also one of the most effective and highest-quality ways to obtain external links. So, how do we do this? First, we have to write Publish some highly readable articles. For webmasters who are not very good at writing, it is also a good way to ask someone to write soft articles. For example, after writing a good article, choose some articles with higher weight and greater chance of being reprinted. Use the platform to publish your article, so as to maximize the spread of your external links. If you choose a space-type platform, we only recommend Baidu Space, Tianya and Sina Space to publish soft articles; if you choose a webmaster-type platform, only publish For soft articles, I only recommend the A5 Webmaster Network platform here. Okay, for details on how to write soft articles, you can read some articles about how to write soft articles.
If you follow the above points to complete your off-site optimization, I believe that your website’s external SEO optimization will also be very good. This article was originally published at: http://www.niangyuan.com . If reproduced, please maintain the integrity of this article. If you want to communicate more about SEO technology, you can add your personal QQ: 404123455
Author qrq666's personal space