SEO has been optimizing my own website for a while. It has been almost 2 years since I learned about SEO and now I am doing SEO work. Time flies so fast. I remember that I bought a book when I was in school and got to know each other well. Let’s talk about what SEO is. Because I knew HTML code and some simple background programs at that time, I could understand some SEO knowledge. Now, if you want to learn SEO well, you must have a foundation, and it is for SEO work must be affirmed.
1: Understand how to choose a domain name and space; when choosing a domain name, consider whether it is easy to remember, whether the domain name has been punished, and whether there are certain records in the past; then it depends on the program and space you need, but this You have to think carefully about your website planning and how big you want it to be. If you want to make it bigger, you can't choose a less space. At least you have to make judgments in terms of capacity, CPU, IIS, traffic, etc.
Two: Know the structure of the website; if the website structure is made with DIV+CSS, it will have better results, and whether the website structure is hierarchical. I remember watching it in a Google administrator video, using hierarchical instructions to users The experience is still very helpful to se, such as www.*****.com/seo/seozhilu . You can see at a glance what level this is, and it can also improve the user experience. However, these directories are still .html Suffixes require some understanding.
Three: Selection of keywords; before the website is built, it is necessary to examine the keywords of the website, whether it is a long tail or a trunk, how to distinguish the long tail, and the interest of the trunk. As for the very profound principles, there is no need to consider them. First, we must You know whether you want to build a website with product keywords or promote a brand, but generally you choose keywords.
Four: Know how to optimize the site; how to optimize the site, including the writing of the title, such as "product keywords - product keywords - product keywords, company name". This is how my company modified it, but I myself My suggestion is to write a smooth sentence. It doesn’t matter whether the keywords are repeated or not. After all, it will eliminate the noise. Then fully write the meaning of the title in the description. This is the best description.
Five: Have some knowledge about links and the website itself; for example, what are the advantages of your own website, not to mention its shortcomings, what are the requirements when changing links, how to find good friendly links, or let others come to you, When linking, you need to know the PR value, you need to know snapshots, you need to know the inclusion of the website, etc. You also need to know what the proportion of recent inclusions is when you use tools to view it.
Six: Understand the daily maintenance of the website, you should be able to know the importance of daily maintenance. A blog updated every day will give SE a sense of trust, and the number of crawls will increase every day. Maintenance includes original and pseudo-original. It depends on the relationship between the two. Original is the best. Try to make the website full of originals so that it is friendly to both users and SE. In the process of pseudo-original writing, you need to master a certain writing method, how to modify it, and how much length to modify.
Seven: Analyze statistical tools and understand competitors. To analyze statistical tools is to install a statistical tool, usually CNZZ. I use Baidu Statistics myself; understand competitors, observe the status of opponent optimization, what are the shortcomings, and where to build external links. , do it yourself, etc. For example, if you have a certain understanding of recent statistics, the data from Baidu, is there any spam traffic? When counting keywords, you can see which places have the most traffic. If someone is malicious Promotional traffic can be found out using traffic tools.
Eight: Understand the mainstream promotion methods and recent trends, such as the recent Weibo, which is a good method. There is no need for Facebook and Twitter. You cannot open these web pages in China without circumventing the firewall, so there is no need to try these. , developing your blog and Weibo well is a big advantage.
In fact, there is still a lot to learn about SEO, but you must be familiar with what you need to master and what you must master, because SEO appears with information, and where there is information, SEO will survive. Ningning Feier, 20110420 (original), China Glass Network, http://www.glass.cn (please keep it for reprinting)
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