As website optimization brings more and more profits to enterprises, more and more enterprises are realizing the role of website optimization. Many enterprises outsource their online promotion work to website optimization companies, and many enterprises also outsource their online promotion work to website optimization companies. We have established our own strong website optimization team. The stronger the enterprise's sense of urgency and achievement, and the more emphasis it places on website optimization, the easier it is to make some low-level mistakes. Little did they know that website optimization is a long-term matter!
You can now see many companies doing website optimization projects on the Internet. Most of these companies have accumulated a large amount of website optimization resources and experience, and have strong technical strength and execution capabilities. However, from the perspective of the enterprise, the purpose of the enterprise's website optimization is not necessarily purely for search engine ranking. In other words, search engine ranking is not the only purpose of the enterprise's website optimization. If the boss of any company tells me that he only does website optimization to bring traffic to the website, then I can only say that he does not understand website optimization, so he will spend a lot of money to bring a lot of traffic to the website. And his traffic is just traffic, traffic without any effect.
For enterprises, what is website optimization? From my personal point of view, enterprise website optimization should include the following aspects:
1. Corporate website construction. Because it is related to the Internet and Internet marketing, building a stable and good-looking website is the first problem for an enterprise. Looking at the Internet, you can see many corporate websites, but it is difficult to find any website that does a good job in this regard. There are even some large companies whose websites are at the level of elementary school students after entering them, which is really not flattering.
2. Establish a brand marketing plan and establish corporate culture. A good website optimization environment must be supported by a good corporate culture. I very much agree with the policy of national website optimization, mobilizing people from all companies to create some cultural qualities unique to their own companies and expand their influence. If a company's internal management is chaotic, its employees are morally corrupt, and there is no corporate culture, then such a company will lack cohesion and the essence of website optimization.
3. Determine the marketing direction. Are we doing website optimization for marketing or to build an image? Are we doing it to bring a lot of invalid traffic to the website and increase the server load, or are we trying to get more business opportunities and transaction volume through website optimization? Are we doing it for brand promotion or for virality? Type of publicity? These can determine the success or failure of a corporate website optimization.
4. Create an online marketing atmosphere within the enterprise. For example, in traditional industries, everyone obtains orders through phone calls or interpersonal means, but in the Internet era, these have changed. Everyone can use the same QQ signature, use the company blog, use the company email, and even use the phone ring tone. Everyone knows that blogging is a good marketing method, but do all employees of the company blog? Has blogging become a habit?
5. If the company's online promotion becomes a habit or a culture, then our website optimization work will be done to a better extent. The official website has communication updates every day, customers leave messages every day, and there is new industry and corporate information every day. And these don’t require you to think and write. As long as we accumulate the bits and pieces of our work and life, it will become the culture of a company and the atmosphere of website optimization.
6. About orders. I think what many business owners think of is that with more traffic, we will have more orders. In fact, this is not the case. More traffic does not necessarily mean more orders. Only by improving the traffic conversion rate can it truly bring profits and benefits to the enterprise. Accurately grasp customer psychology and accurately guide every customer who comes to your website, so that your website can truly bring you value.
Corporate websites require more SEM, and even integrated marketing to comprehensively promote their products and services! The above are some of my thoughts on corporate online marketing. If there are any shortcomings, you can comment and point out, let’s work together Communication, and I hope it can provide some inspiration to business owners or website optimization people.
(Editor: Chen Long) The author turns left and right is your personal space