Everyone should be aware of the role of anchor text. Nowadays, many people doing website optimization make anchor text for the website. Three years ago, there were very few people who knew about anchor text and were doing it, but now there are many people who do website optimization. many. Many friends know that they need to make anchor text for keywords or certain sentences that appear in the article, but it is likely that many novice friends have such doubts: How to make anchor text, and what should I pay attention to?
In fact, anchor text can be roughly divided into two types, on-site anchor text and off-site anchor text. Today I will give you a rough understanding of these two concepts and summarize some personal experiences and related online articles. Experience, novice friends can learn about it so that they can better optimize the website to a reasonable and maximum effect when making anchor texts and avoid black hat behaviors.
1. In-site anchor text
Literally, everyone knows that the anchor text within the site is of course internal to the website, and here we mainly talk about articles (in fact, website optimization anchor text refers to article page optimization, as for other keywords that appear in the bottom header, etc. Anchor text is just an optimization of details, and here it is related to keyword layout. I will definitely write an article on this aspect when I have time in the future)
1. Length of anchor text
I observed a blog friend’s blog and found that he put the entire sentence as an anchor text, pointing to the same page, and often did this. I don’t know what the purpose of this friend was, but of course this friend must know how to do this. It is not advisable. The reason why I bring it up here is because it leads to what I want to write: Many novice friends have encountered this kind of confusion, whether to make anchor text for a certain keyword or a whole sentence. What I want to say here The only function of anchor text for the entire sentence is to increase the collection of relevant articles within the website and user experience. It has almost no effect on improving a certain keyword. Therefore, in terms of improving keyword rankings, this method is not advisable. Try to avoid.
2. Where the anchor text appears
Everyone has this problem. In an article, a certain keyword appears many times (those who make websites are all content related to website keywords, so the frequency of related keywords is uncontrollable). Here I often find that some friends put all relevant keywords in the website as anchor text, whether it appears 2 times or 5 times. In fact, this method is useless, undesirable, and may even be a black hat for cheating. behavior. The best method here is to add anchor text to the first one that appears, and the subsequent ones can be bolded to let SE know what your website wants to highlight, thereby optimizing keyword rankings.
3. The number of times the anchor text appears on a page
To put it simply, a website is composed of many web pages, so there must be more than one web page in a website. Each web page can be said to have a different TITLE and address, so when optimizing anchor text, you can Make anchor text for other pages. A new question arises here: How much anchor text is correct to appear on a page? As I said in Article 1, making a whole sentence of anchor text can drive the number of included website pages and user experience. The number of occurrences of anchor text here is irregular. Don’t deliberately control it. It’s best to be natural. It can be one or five. Related page sentences are naturally interspersed in the article, and then hyperlinks are naturally added to form a Anchor text. In the article 4 ways to quickly increase website weight, I inserted multiple anchor texts, but during the 6.6 Dragon Boat Festival, I only included one in the creative LOGOs of major search engines.
4. Anchor text optimization of different core keywords under the website
It can be said that on the Internet, most websites are not optimized for one keyword. For example, the website optimization blog of the bastard is optimized website optimization and website operation. Many novice friends must have adopted this method: each article optimizes different cores of the website. Keywords, such optimization is actually wrong. Of course, different people have different views on different things, at least I think it is not advisable. My suggestion here is: only optimize one keyword for a period of time. When the ranking of this keyword is optimized, it also means that the weight of the website will increase, and the ranking of other core keywords will also increase, and then optimize other core keywords.
5. Some other notes on anchor text optimization
Different people have different experiences. The above 4 items list the most common and best ones. Other internal anchor texts are far greater than these. Here are some other ones: For example, there is a ratio between the number of anchor texts and the character length of the article content. According to certain rules, it is impossible to have 20 sentences and 10 anchor texts. There is also optimization of core keywords, 90% can be linked to the homepage, and the other 10% can be linked to highly relevant pages, which is more natural......
2. Off-site anchor text
Off-site anchor text optimization plays an even stronger role in website ranking and other optimization work than on-site optimization (if you don’t do on-site optimization, just do off-site optimization, the ranking will still be better). An SEOER may spend most of his time doing it every day. All in the external optimization of the website, here are a few things that need to be paid attention to briefly.
1. Diversify anchor text
When optimizing the off-site anchor text for the core keywords of the website, many friends blindly only do the same keyword anchor text. This method is not advisable. We must ensure diversification. It is very simple. Let’s take my website here. To give an example, for example, if I exchange links with my friends, I can do the following: website optimization, website optimization for bastards, website operations, bastards... Pay special attention to the dilution of keywords.
2. Anchor text and URL exposure
A normal website's external links cannot all be anchor text, so the anchor text and URL exposure must be distributed naturally, and both the anchor text and the URL text must exist at the same time. In Using Competitors to Build External Links, some methods of building external links are also mentioned. Those who are interested can read it.
3. Anchor text growth rate
Don't increase the number of times in a short period of time, and stop doing it once the ranking is done. This method is black hat behavior. I believe everyone knows this, so I won't explain more.
This article may be quite long, but it contains real content. It is a very good thing for novice friends. It is quite hard to write. I hope everyone will cherish my content because it is written in one breath. , there must be others, you can also leave a message and write it down. The Internet needs a spirit of sharing, only in this way can everyone make progress together.
Anchor text link is actually a hyperlink. It is a bridge between text keywords and links. The hyperlink can be a keyword or a sentence. Its function is to guide the user where the mouse click will point. Anchor text is a very important factor that affects website keyword rankings. Anchor text can be understood as the text used for links. The selected text occupies a very important position in SEO. This is mainly because both SEO and SE revolve around keywords, and generally keywords will be anchor text. When the form is revealed, it not only provides a crawling path for spiders, but is also an important algorithm in keyword ranking. If there are links pointing to the website in some high-weight websites, it means that the website recognizes the pointing website, and this anchor text link is the website’s introduction to the pointing website, which is beneficial to Baidu Spider’s recognition of the website. Crawl, thereby affecting Baidu's ranking.
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