The author has written an article about corporate website optimization before. If you are interested, you can read it. In the past few days, the author has been optimizing a corporate website. Everyone knows that regular websites will come up with an optimization plan before optimizing. The optimization plan for corporate websites is different from that of ordinary websites, so today I will talk to you about how to write an optimization plan for corporate website optimization. I hope it can help everyone! The writing of corporate website plans is divided into 5 blocks, which are discussed one by one below. Here are 5 things you need to pay attention to when writing.
First, keyword selection and layout. The beginning of the plan should be an introduction to the selection and layout of keywords. The keywords selected for the corporate website should be listed, with data such as Baidu index and search volume. Rank them by competition based on the selected keywords. Divide the title, keywords, and description into three items and write them out. Pay attention to the layout of keyword density. The plan should subdivide the keyword layout operation method, such as: how to layout the main keywords on the homepage, how to layout the long-tail keywords on the column pages, etc.
Second, source code analysis. The second item of the plan should be source code optimization analysis. Here we need to analyze whether the corporate website code meets the requirements, whether there are dynamic parameters inside the code, whether there are a lot of junk codes, and solutions. There are also things to note about <Title> tag optimization. For example: Title> is the most important part of optimizing keywords. Each page should have 2-3 different main keywords. These keywords are the best. The higher the position in the webpage, the better. Generally, it is recommended that <Title> should not exceed 75 characters. Place an <h1>keyword</h1> at the beginning of the page. Phrases with similar keywords can be placed in <h2 ><h3>, the main keywords used in <h1><h2><h3> are in the title. It is best to optimize 2-3 keywords on a page.
Third, internal optimization of the website. The third item of the plan should be about how to optimize the interior of the website. When optimizing a corporate website, the inside of the website is nothing more than updating articles, exchanging friendly links, making site maps, and building internal links. So when writing the plan, write these items clearly one by one. For example: How many articles are updated on the website every day, how to create anchor texts within the articles; how to exchange friendly links, and what kind of friendly links are exchanged; whether the site map uses XML or HTML; whether the internal links are smooth, and how to exchange internal links. The layout is reasonable and so on. When writing this section, it must be written in detail so that the implementer can understand it at once, and the organization must be clear.
Fourth, off-site optimization and promotion. The most important part of the plan is to write the content for off-site promotion. All the methods of off-site promotion should be listed here, and the specific operation procedures should be attached so that the implementers can quickly start operating. For example: 1. Search engine inclusion, the website is submitted to major search engines so that it can be included by search engines; 2. High-quality external link construction, through which channels to build high-quality external links, there are many channels, which have been introduced in previous articles; 3. Website visibility promotion What plans should be used to enhance the visibility of the corporate website? The highlight of an optimization plan for a corporate website is off-site promotion, so off-site promotion must be written carefully and in detail.
Fifth, website data analysis. When writing the data analysis section, you should write down the specific requirements for data analysis. For example: reporting of data analyzed every day, data changes, etc., and saving them in tables.
Sixth, the time and completion of corporate website optimization. The enterprise website optimization plan must include the optimization time and the results achieved within this time. It should be made clear here what kind of effect you will achieve within what time period. The time must be analyzed well, and the time must be set according to the difficulty of optimization to prevent conflicts in the future.
Seventh, the division of labor in the team. The final plan should be to allocate the above content. How many people are in your team? Allocate tasks according to the number of people. Responsibilities should be assigned to people. The content that each person is responsible for must be completed. Only in this way can the team have combat effectiveness and cohesion, and can it complete the work within the time required by the company. Complete optimization tasks.
The corporate website optimization plan is actually very simple to write. As long as you grasp the above points, you can write a good optimization plan. When writing a plan, you must follow a true attitude and do not exaggerate to avoid failing to achieve the goals specified in the plan in the future. Now that you have specified a plan, you must strictly follow what is written in the plan, so that you can be calm during the optimization process and win steadily. This article was originally published by Shanghai Gangting http://www.yoobo.cn . Please indicate the source when reprinting. The weather is hot, everyone should pay attention to heatstroke prevention and cooling down while working.
(Editor: Chen Long) The only personal space the author loves