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It seems that now some novice webmasters are very advocating or even obsessed with SEO, thinking that SEO is magical, while some old webmasters mostly avoid talking about it, with a little boredom and disdain. Even professional SEO personnel are more willing to change the name to SEM or SEM when referring to SEO. Search engine marketing.
The two most obvious extremes I've seen:
The first extreme: those who have never cared about SEO and don’t understand SEO at all, and whose PR reaches 5 and 6, have a daily PV of about 50,000 to 60,000, but they have spent 5 years and have not made any money.
A friend started building a website in 2005, using Dongyi's siteweaver system. The idea was to collect and organize academic materials and resources in the industry. All articles were copied and organized manually, and no collection was ever done. Every word in the article, Punctuation marks are considered.
This friend has rarely changed friendly links since the beginning of the website. Basically, it can be said that he has never actively changed friendly links, never participated in webmaster forums, and has never been involved in any signatures. He is even better than many current webmaster circles. The webmasters are all fairly senior, but no one knows him.
In addition to GOOGLE's statistics and the number of visits, there are no other webmaster statistics on the website, and I rarely look at the statistics.
After the traffic of the main site increased, an academic exchange forum was added. What the webmaster does every day is to organize academic resources, guide and help users answer non-IT academic questions, and the download of forum attachments does not have many points restrictions like many forums. Basically, they are free to download, and we carefully consider how users can download them most conveniently.
Then we built the Q&A platform and the encyclopedia platform, which are all built around providing users with an academic exchange platform and forming a deep academic exchange atmosphere. Most of the users have a graduate degree or above. Each sub-platform uses a sub-domain name, and the PR has reached 5. The main site now has a PR of 6, and the forum has nearly 200,000 users.
This kind of extreme achieves very practical website content construction, considers users wholeheartedly, and carefully handles every detail of user experience. At the same time, the advertisements on the website are also carefully considered. GG advertisements are only placed on the inner pages of articles and download pages of the main website in the same way as GGAD is placed in common articles. There are no ads on the homepage of the website. When the forum grew to nearly 100,000 members, we tried to place a GG picture advertisement at the bottom. Later, we felt that the user experience was not good, so we removed it.
This webmaster knows how to change templates, FTP, and PS to change pictures and text. He doesn’t know programming or SEO. He worked alone in the early days and later established a company. Regardless of whether the commercialization process will be successful, at least as a personal webmaster, I have achieved excellence and achieved a certain degree of success.
It took more than 5 years.
The second extreme: Ordinary webmasters use foreign trade SEO methods, post spam links everywhere, and rely solely on external links to promote new sites. They can earn more than 50 US dollars a day, but the website life cycle is extremely short.
A friend used to work as a download site. He had never read a book and was working hard. He had some inspiration to start working on the Internet. He simply built a download site. His daily work was basically to distribute software, all by hand, and then to publish external links. Not only did he create external links to the homepage, he also found various forums, posted software introductions, and added Download link for the software. Of course, signature links are often mixed in some webmaster forums. Anyway, it’s as simple as it gets: update the website all day long + send external links everywhere (home page + internal pages).
With a PR of 5, he can earn two to three thousand a month in addition to running servers. Of course, there is no user verification on his website. Alliance ads (click-inducing and QQ signature types) are floating in the lower right corner. ), it is basically difficult to find the download address on the download content page. There are false download ads for software promotion + GGAD large unit ads, and the download address can only be seen after clicking twice. When searching for the keyword "Thunder Download", GOOGLE ranked first I can’t remember the Baidu rankings for the top few on the page, but they seem to be pretty good.
Compared with those that are junk article sites, it can be considered a certain success.
It took more than 1 year.
Of course, this website was downgraded after Google’s major adjustment at the end of last year, and he sold it to another friend for a few thousand yuan.
After that, this friend no longer built his own website. He followed other people’s guidance to do foreign trade SEO. He searched GOOGLE 24 hours a day, looking for the latest included websites or blogs to post external links with promoted product keywords as anchor text, and often Use the characteristic strings of DEDECMS, phpCMS, and some domestic and foreign blogs to find pages that can send links to send a large number of links.
When I was most successful, I earned 55 US dollars a day, and on average I could earn dozens of dollars a day.
After the major update of GOOGLE, reduce the rights to -70, and then it will be fine. Continue to promote new sites in this way.
Relatively speaking, there is a certain degree of success!
So what lessons can be learned from these two extremes? What are the disadvantages?
The first extreme type of webmaster is worth learning about how practical the website is. Every detail of the website is considered for the users. But in fact, although the PR of the website built in 5 years is relatively high, there are still many problems. In Luo Ye’s opinion, if we had done some basic SEO operations based on paying serious attention to user experience, the website would have done better. good.
1. After 5 years of operation, the Alexa ranking is still around 1 million;
2. There is no friendly link in the PR5 forum, and no one comes to change the friendly link, because it feels strange.
3. The title of the website is basically home page>>column>>sub-column. The content page has no keywords in the Meta attribute and no description. The summary information extracted by search engines is confusing.
4. The homepage is stacked with more than a hundred industry keywords. I wonder how this makes search engines embarrassed.
5. Three or four of my own domain names all point to the same website and are included in them. In addition, the GOOGLE administrator backend prompts that there are more and more dead links.
6. The homepage, column pages, and content pages all use JS calls to call forum information.
7. The home page is completely filled with titles of internal pages and has not been updated at all.
8. PR6’s website has tens of thousands of pages included in GOOGLE, but only a few thousand in Baidu. A forum with 200,000 members, even the "powered by DISCUZ" has not been removed from the forum title.
9. Add site-wide links at will. Add all the pages you want to push directly to the site-wide footer each time, and then generate the site-wide link.
10. There are only statistics from GOOGLE, but they only look at numbers and never analyze the visiting keywords and origin pages.
11. Most of them are direct visits.
Wait, wait, etc. Later, when I studied it carefully, I found that there were too many problems, which were very strange and strange. A PR6 main site + 4 PR5 sub-sites + a forum with 200,000 members. It is rich in resources. Users and even professors recommend it when giving lectures in universities. Some of them are even written into books, but it is so abnormal.
With his down-to-earth attitude + user experience + basic SEO operations, I think such a website could have been made very, very good.
The second extreme webmaster, apart from carefully working on the content when building the website in the early days, all subsequent operations are completely SEO techniques. The development of the website is maintained by a large number of external links, and there is no user experience. The traffic comes entirely from search engines, and users rarely visit it a second time. Once the website is downgraded, the traffic immediately plummets.
And the foreign trade SEO that I engaged in later has a very short life cycle of the website. Although I can make some money in a short time, it is not a long-term solution after all. There is no guarantee what will happen tomorrow. There is a company that operates similarly. After the last adjustment of GOOGLE, the company's More than 100 websites were all taken down.
Based on the two extreme analyzes of SEO, Luo Ye’s suggestion is that ordinary individual webmasters should treat SEO objectively, consider SEO as a detail of website design, concentrate on content, and concentrate on user experience. Internal factors are the key. On the premise of ensuring the quality of the website, we should build external links to make the external links of the homepage, column pages, and content pages balanced and natural. And remember, the best external links come from user recommendations.
Author: Fallen Leaves Website: http://www.pmume.com
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