I believe everyone should know what a website is made of! These three points, domain name, space, and program, all determine the effectiveness of our SEO. So where should we start to do these three things well? This is also the foundation of a website. As the saying goes, a good start is also half the success. In terms of doing SEO, paying attention to these three elements is the beginning.
domain name
First, the following points should be noted in terms of characters:
1. The number of characters should be short. The characters are short and easy to remember and type. When choosing a domain name suffix, it is recommended that you give priority to .com, because this is the habit of people entering the URL in the address, which is .com. The number of domain names is probably 3 to 6 characters. The Chinese people pay great attention to the small number of words. After all, we started writing square characters when we were young.
2. The ups and downs of the characters should be matched. This can provide clear vision, because the resolution of many monitors is now adjusted to a relatively high level, and there is no cadence that makes people uncomfortable to watch. For example, Yahoo is fine. If your domain name is opnmnu, it doesn't look good.
3. Do not confuse characters and numbers: For example, o and 0, 1 and l look very similar, and a good coordination is required.
Second, you should pay attention to the following points regarding the meaning of domain names:
1. You can use the pinyin combination of the company name to facilitate memory, but you must pursue the principle of simplicity and shortness.
2. You can choose the main English keywords in the industry. If most domain names in the SEO industry contain the English word SEO.
3. Digital domain names with special meaning are also good, but they are currently difficult to find.
Third, other factors
1. You can choose a personalized domain name for your personal website or blog, and choose it according to your own hobbies.
2. Combine domain names based on multiple key pinyin, words, and numbers. For example: letters + numbers, words + numbers, pinyin + numbers, numbers + pinyin, etc.
3. Create unique domain names, new vocabulary and other domain names.
The domain name is one of the three major components of a website, so we have to be careful. The basic way for customers to understand our website starts with the domain name. Let’s actually share my method!
The client is a beauty practitioner and the beauty hospital is in Dongguan. Hongtao will choose this domain name from the following aspects:
Area code or first first English letter + industry: 0769mr dg-mr dgmeirong
Area code or first first English letter + hospital: 0769 + hospital dg + hospital
Hospital name + industry: hospital meirong The first letter of each word hospital + MR or meirong
The above is the basic idea for enterprises to choose domain names, but the premise is that it is best to have a certain special meaning. Currently, there are basically no short and easy-to-remember domain names. It is recommended that you use two numbers + two letters, which is easy to remember and beautiful.
space
Does space have a big impact on SEO? I encountered this situation a few days ago: http://www.hongtaoseo.com/suibi/101.html You can click on this link to have a look. First we have to start from the question of space to find the answer.
Speed The speed we are talking about here is the speed at which we access the website. Speed is also of great significance to SEO. If it is difficult for customers to access a website and open the web page, do they like our website? Search engine spiders are also special visitors. If they access the website slowly, it will also affect the SEO results of our website.
Stability is paramount. If a network cannot be opened for three or two days, or it often cannot be opened. This is also very bad. If a search engine spider comes to crawl our website and finds that the website cannot be opened, it is very likely that the snapshot of our homepage will be marked as inaccessible. This is probably one of the reasons why many websites in the past had garbled characters in their homepage snapshots, or had no homepage.
Speed and stability are two important points of space, and they are also the first thing we must pay attention to when purchasing space. So if we are placing a corporate website in space, how should we choose a suitable space?
In addition to experiencing the access speed of the space, we also need to pay attention to the capacity of the space. If our website is for a corporate website, generally, 100-200M is enough. If it is too large, it is a waste. Compared with other websites, the corporate website has a small amount of information and no big pictures, so we choose this one. Just plant it.
For our website SEO, we choose independent IP as much as possible. As we all know, if our website is placed on the same server as other websites, it is very likely that other websites will be K or demoted, and we will also be affected because they are websites under the same IP. At present, in the country, the price difference between independent IP and shared IP is not very big.
Space, if economic conditions permit, try to choose a large space provider. Such as: Wanwang, Xinwang, Xirang, etc. It is impossible for these large companies to have poor service and quality. Even if it is a space problem, it can be dealt with quickly. In the past, many friends, in pursuit of cheap prices, bought some products from small space vendors, only to be shut down within a few months.
program
For us doing SEO, the following points are most important when choosing a program:
1. Keep the program code as concise as possible
2. The program itself can store static URLs
3. The program must be easy to operate, and logging in and publishing messages must be simple.
4. The program should be friendly to search engines
5. The program keeps a site map as much as possible to help spiders index each of our pages.
6. The program also needs program stability. It is best to choose a program that is popular and has vulnerabilities frequently updated.
Generally speaking, these are some core points to pay attention to. When choosing a program, we also need to consider a practical aspect. There are generally many dedicated open source programs, each with its own different functions, for example: Mall: ecshop Open source blog: WordPRess, z-blog CMS: DEDE These are our popular ones, which are used by many friends. Relatively speaking, the security is still relatively high. It is recommended that everyone try to choose open source programs. After all, people who are professional in programming will definitely have many things that are better than what they write themselves. As long as they can do secondary development, it will be fine!
This article is from Hongtaose SEO blog: http://www.hongtaoseo.com/experience/104.html
The personal space of the author Hongtao SEO