The topic of website SEO has always been popular. In the final analysis, it cannot be separated from the three most basic elements of website structure, content and links. Expanding these three elements infinitely, there are indeed endless topics to talk about. Simple things are complicated and complex things are simplified. If the relationship between the three elements of structure, content, and links is properly handled and the ideas are clarified, the website optimization effect is only a matter of time, and we do not need to worry about it every day.
The first is the website structure, which includes but is not limited to: framework, number of dynamic url parameters, code redundancy, Table/Div+CSS layout, js, how to use Flash, whether the code complies with Web standards, etc.
This work mainly focuses on the early stage of website planning, starting from product positioning, crowd positioning, market positioning, user experience and other factors to clarify the website structure. The website is nothing more than for two types of creatures, one is human beings. That is, customers, and the second category is spiders, which are search engines. If the structure is not clear, let alone spiders, people will be confused when they enter. This work is particularly important. Once the website is officially launched, don’t touch it easily. If you don’t To adjust the structure, we need to consider search engine and user experience issues again.
The second is content. Everyone knows that originality and content are king. I won’t repeat it too much here. This element includes but is not limited to: keyword selection, layout, density, location, combination method, etc., page Medium bold, italic, underline, etc., site content update frequency and originality, page existence time, Alt attribute of images, readability and professionalism of website content, etc. Once the website content is ready, it can reduce the workload of a lot of external links. Everyone knows this! Are you afraid that no one will help you promote good things?
The third is links, as well as internal links and external links to the website. Internal links include but are not limited to: the position and number of links in the page, the number of links, density of links, etc.; external links include but are not limited to the quality of the linked page, The quality of the link to the target page, the anchor text used, the relevance of the anchor text to the content of the target page, the boldness and italics of the anchor text, the text near the anchor text, etc.
In addition, the above three elements are also related to each other, such as:
1. In terms of website structure and website content, pay attention to: Title tag, <h1><h2>, etc. in the code, KeyWords in url, text/code ratio;
2. The combination of website structure and links is mainly reflected in the links within the site;
3. Pay attention to inbound links and outbound links on website links and website content.
In short, the above three elements that affect the SEO effect of the website are very simple. How to handle the relationship between the website structure, website content, and website links depends on whether it is done properly in the daily work execution process!
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Thanks to wangjp415 for his contribution