When a new website is launched, in the early stage of building the website, we all need to collect relevant content and TITLE keywords. Under the same keyword, thousands of related information can be searched, and there are so many websites. As far as the non-mainstream entertainment industry is concerned, there are thousands of websites from its humble beginnings in 2005. Of course, each site has its own optimization method, and the weight of those old sites is also extremely stable. So under the same keyword, how can our new site compete with the weight of the old site and obtain a certain amount of traffic? I believe that every novice webmaster is trying every possible means to think of ways to analyze the opponent's site, and the same is true for me.
In the past period of time, I have always heard some webmasters say that for websites with the same optimization, the new website can only have a chance to improve its ranking after the old website "accidentally makes a mistake". In fact, this is The author believes that there is some truth to the statement, but it is not entirely correct. After all, such behavior is often rare and undesirable in reality. The final result is just to sit back and have nothing. I have said so much, but I just hope everyone understands that the key to surpassing the old site is the traffic rate. The following three points are what the author thinks are the best and most useful. I hope it will be helpful to novice webmasters.
(1) Make your website carefully and surpass the old website in terms of quality.
Regarding this issue, it is neither something that rich people do nor something that has the right to do. The key is to do it with your heart. For cookie-cutter website optimization methods, if we want to surpass and compete, the first thing we must do is analyze the opponent's website to see where its advantages and disadvantages are. For example, many of those old sites are supported by a strong external link network. In addition, they are very old but have relatively general content. Then we should ensure that the external links of our website are not lower than those of the old site. , publish as much original and high-quality content as possible to enrich the content of the website.
How should we build a website with high-quality external links and rich original content? So the first thing we have to mention is that while we insist on optimizing the site, we must clean up some redundant and useless code and try our best to Reduce the JS calling code to avoid being dragged down by the code, so that our website has a super-fast path, which is convenient for spider colleagues and also convenient for users to browse. It is recommended that if the webmaster has the conditions, it is best to configure an independent IP server for his website, just like the independent server I use now. Then coupled with the unremitting daily updates of original content, over time, we have provided fresh, high-quality content to search engines for a long time, and then our website will naturally be recognized and praised by search engines. The weight will naturally increase.
(2) Use hard-working hands to surpass the old station in quantity.
If our website is only based on external links and high-quality content, but still cannot surpass the old site, then from now on, in addition to adhering to these two points, we must take some tough measures. For example, if the opponent's old website is updated once a day, then we will update the content three, four, or more times a day, but we must not collect the content, and we must ensure the high quality of the content. There is also the connection. If the friendly links made by the opponent website are of relatively high quality, say three friend links, then while we are learning to make friend links, if we have the capital, we can create some high-quality portal site links. Of course, if Similar sites are better, but do not buy black links to avoid losing authority. In this way, we can compete with old sites in terms of the number of high-quality links. In addition, if the content of our website is of high quality, spiders will naturally like it very much, thereby gaining praise from search engines, and the weight will also increase very well.
While working hard, as mentioned above, we must be careful, especially during the holidays, which is the best time for us to catch up, because many sites believe that the weight of their websites is irreplaceable, and they take appropriate rest during the holidays. , occasionally we will not manage the website, or directly collect the content of some sites to publish, then we will work harder at this time to obtain higher evaluation from search engines. After talking about the author’s calculation of the one-year holiday in our country The time is generally 1/4, so from this point of view, this is the best opportunity for us to catch up, and the author also suggests that webmasters should also write more industry-related soft articles, so as to increase the number of reprints The effect of obtaining external links is very good.
(3) Have a good mentality and surpass the old station in terms of moral character.
A good mentality is our insistence on catching up with our opponents. We must maintain a normal and good mentality and not be too anxious or use some bad means, such as buying a large number of black links. They even use website brushing tools, use traffic to attack the opponent's website, and even find hackers to directly attack the server. Although search engines have no way to identify who did it, and thus demote the rights of those old sites, etc., although it is effective. Yes, but for such hidden methods, it is a shameful behavior for every webmaster and search engine. As search engines become more and more user-friendly, valuable websites are slowly being mined by search engines. , obtain good rankings, and those sites that rely on bad means will eventually be eliminated by search engines.
Therefore, while building a website, we must learn to maintain a good attitude for a long time, face some problems calmly, and let our own website construction and optimization cater to search engines as much as possible while meeting user needs. The ranking algorithm allows search engines to feel that our site is very valuable. Although the weight is lower in comparison, over time, after the search engine's assessment period, the ranking will naturally improve.
In short, no matter the current weight and ranking of your website, as long as your website is not ranked first in the search engine, then we need to make progress, study, and surpass in terms of quality, quantity, and mentality, and add our own If you work hard, it is only a matter of time before the new site competes with the weight of the old site. Just like the author's site www.QQyjx.com , it has been almost a year now. The ranking has gone up and down, but I have never thought about giving up and have always persisted. I work hard and study new methods and new strategies every day to think about how to surpass, thus summarizing the content of this article. I hope it can be helpful to all webmasters. This article was originally created by the webmaster of Yijingxuan. Reprinting is welcome. Please indicate the source and respect the originality!
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