For websites, the weight of a site undoubtedly determines the quality and traffic of a site. To put it bluntly, it also directly affects the income of our webmasters. Therefore, weighting is undoubtedly a difficult task for our industry, especially for novice webmasters. , I have just started building a website and have no experience. Facing the increasingly mature Internet, it is undoubtedly a huge challenge. So how to improve the weight of the website? Today, the author will share with you the experience summarized over the years, hoping to be helpful to all webmasters. Before we build a website, the basic planning of a site, the selection of templates, and the selection of keywords are all very critical. The author here today mainly elaborates on the later optimization work.
(1) Regular website update frequency.
With the development of search engines becoming more and more humane and intelligent, the content on the website is undoubtedly a very key indicator of the choice and favor of search engines and users. Especially for original and pseudo-original content, search engines are more likely to It is easy to identify, and we can also see Baidu's love and emphasis on original content through some announcements in the Baidu webmaster system. Therefore, making good original content is undoubtedly a key method for us to accumulate weight. And while we are preparing original content, we also need to make a long-term plan for the website. It is best to update it regularly within a fixed time period to ensure our update frequency. Don’t fish for three days. The behavior of posting on the Internet for two days will never be favored by search engines.
(2) Properly build a website internal link network.
When we do internal optimization of its website, in addition to content, internal links are undoubtedly an important way for internal weights to be transferred to each other. Because as long as we do a good job in internal linking, it will not only be very helpful for search engine spiders to crawl, but it will also be of great help to the inclusion of our website content. There is also the need to avoid dead links within the website as much as possible. If found, remove them immediately, otherwise the accumulation over time will be very detrimental to the weight of our website. Also, we must remember to add a 404 page to the website, as well as static and pseudo-static settings, so that it is easier for spiders to like it, such as spider crawling.
(3) The weight of "internal optimization and externalization" is more powerful.
Even if the internal optimization of a website is good, if the spider has no way to enter, it will be useless on a good website. Therefore, on the premise that we do a good job in the internal optimization of the website, external optimization is also very important. From 'Content is king, external links are emperor', everyone can actually understand how much people who do SEO optimization attach great importance to these two points, so external links are very important, but many webmasters don't know how to do it well. External links, then the author will share with you some less common external link methods.
1. Soft article external links. The author has a deep understanding of the benefits of soft article external links. It has strong reprinting power, high quality, and is also conducive to the acceptance of the crowd. Therefore, the author puts soft article external links first in my heart.
2. Forum external links. Forum external links are mainly divided into two categories. One is the link in the post content, and the other is the link in the signature. The effects are very good, but we need to pay attention to the link in the post. If there is a link in it, consider whether it will be deleted by the administrator.
3. Blog external links, the author is also very fond of blog external links, because now search engines give extremely high weight to many blogs, such as Sina, Sohu, Baidu Space, etc., and they are all free blogs, so we You can use good blogs to publish external links, and the effect is also very good.
4. External links to the Q&A platform. The Q&A platform is also one of the places where I often do external links. The weight is also good, and it can also effectively bring a certain amount of traffic to our website, which can be said to have many benefits.
The above four are the four most recommended external linking methods by the author. There are many others. Due to time issues, the author will not go into details here.
(4) Make friendly links to increase the weight.
We can get hints from many previous webmasters who purchased a large number of links to portal sites with higher weights. Friendly links are undoubtedly very critical to the weight of the website, because making friendly links can make the weights of the homepages of the two sites share with each other. , to better guide spiders, and when making friendly links, we will make relevant keyword anchor texts, so our keyword rankings also get a very critical vote, so we must make friendly links, and regularly Carry out inspections to avoid the demotion of rights in friendly link sites from implicating our site.
(5) If you do a good job of 'user experience', the weight will naturally be good.
Search engines are becoming more and more user-friendly, and their requirements for user experience are getting higher and higher. After all, the Internet exists as a platform model that provides convenience to netizens. Therefore, in addition to internal and external optimization, what we need to do better is to be a good user. Experience, only in this way will our site have better room for development in the future, and will be more likely to be favored by search engines.
Summary: In fact, in order to improve the weight of the website, in addition to the above five points, what we need to do more is to persist. Everyone should remember that 'the leftover is king' and don't give up just because of a temporary failure. Then you will never It will be successful, just like the author's website Yijingxuan www.QQyjx.com. I can't remember how many times I have been demoted, but I will never give up, because I know that failure is actually a way to accumulate experience. Success never comes easily. Okay, that’s all for sharing with you today, see you next time.
Editor in charge: Chen Long Author's personal space at www.qqyjx.com