SEO is most exposed to keywords. The success of keywords directly affects the improvement of website traffic. Therefore, the layout of keywords is a crucial point in SEO. Good keyword density and layout are a key to the rapid improvement of Google rankings. The most difficult ones are arranged on the homepage, the medium-difficulty ones are arranged on the column pages, and the long-tail ones are arranged on the article pages or product pages.
(1) Use keywords in the text title and the internal page titles of the entire website. The text title should attract the user's attention and tell them that they have come to the website that is most suitable for them. Title tags from largest to smallest are HI to H6. Optimizing the text title is the most direct SEO optimization method. I usually use similar keyword phrases as subtitles for the text.
(2) Divide pages into groups
H1 (consisting of main keywords) is the only H1 tag used on each page. H2 (similar subtopics repeat the main keyword phrase) paragraph H2 (another secondary topic uses some similar or overlapping variant keywords)) paragraph. H2 (sometimes some sub-table questions do not have keywords, but most of them are also made into H2 titles) paragraph. Usually when we make subtitles, we focus on some longer keyword phrases, and they must exceed the main title. In addition, descriptive subtitles should also improve the browsing efficiency and usability of your website. Shanghai SEO recommends using an H1 tag for each page, and using other text to assist keywords to form the information in the title tag.
But if you are a beginner, be sure not to use H1 tags for all content. This may make your website look a bit artificial to search engines or viewers. This will seriously affect your user experience and your content ranking may also be affected. will be affected, and website visitors will be less likely to follow other internal links. Make keyword placement more meaningful; put keywords in paragraphs; put keywords in title tags; use img alt tags to put keywords. You can write it in bold or italics, which is what I usually do, to make it easier for search engines to notice. You can also include your keywords several times in the bullet list. And don’t forget about navigation, you can put those keywords in internal links. You can also have all the keywords appear in scattered forms in every corner of your website in the snapshot, and you make sure they are relatively even. Or concentrate a certain part of the keywords on the basis of even distribution. For example, the important position of the head.
Doing a good job of laying out keywords and mastering its techniques will make it easier for search engines to find your website. This is an essential weapon for every SEO.