Many people both love and hate advertorials. I love its effectiveness. A good soft article can not only build awareness of the brand, but also promote product sales, or achieve other hype purposes. I hate having nowhere to write, it’s really a headache. A large number of articles submitted by webmasters are updated every day on submission websites such as A5 and ChinaZ, and many webmasters post one article every day. Where does their soft article material or "creative inspiration" come from?
1. Real-time hot spots in life and society
Many writers will use this point. Such articles are more popular and real-time to write, and are easier for readers to accept. For example, the hot topic "Li Yuchun was forced to marry" has attracted a lot of attention today. Many women's products may write soft articles around this topic to take advantage of the situation for marketing. This point lies in the individual's usual grasp of the hot events in life.
2. Summary of experience and knowledge
When it comes to SEO, what unique insights do you have in terms of technology? You can also write articles focusing on each aspect. Many articles like this could be written. Webmasters with practical experience can give examples to make the article more vivid and easier for readers to understand and digest. Works with this kind of material are more about summarizing many ideas or techniques discovered by previous people.
3. New technologies or experimental discoveries
Many friends who operate SEO will do some small experiments, and they can share the process and results of these experiments with everyone. Like ZAC's "Daily Post", many of them write about their own experimental findings. Analysis of the reasons for ranking fluctuations every time Baidu updates, and how to solve problems such as website demotion. Although there are countless such articles now, articles with their own unique views are still welcome.
4. Commentary or exploratory articles
Summarize and elaborate on other people's articles and list your own opinions. This is also a common "ammunition" for speculation. Many unknown writers wrote some critical articles on a certain sentence that everyone said, and also wrote about the operations of Internet trolls. It spread quickly on the Internet, and it was thought that an Internet celebrity was born.
A good soft article marketing expert is collecting materials all the time. Of course, we are not writers. Our soft articles have more or less a sales flavor, but more from the perspective of readers, put aside the advertisement first and consider this article. Is the article valuable? Can readers read the entire article smoothly or benefit from it?
This article was first published by Beijing Art Studio @Xu Jin. For reprints, please indicate http://www.artshudu.com/Anhui Webmaster SEO Exchange Group 49766041.
The author laments his personal emptiness