Speaking of event marketing, everyone may know something about it. For example, the "market incident", "Japanese tsunami incident" and "salt incident" some time ago were all operated by marketing masters. So, Yangzhou SEO will briefly discuss event marketing here:
1. Characteristics of event marketing
1. Strong pertinence: The most important feature of event marketing is that it is highly pertinent. It can be said that event marketing is to capture business opportunities in existing events, and then use existing events to breed new ideas and create completely relevant events. sexual events. Another way is to create your own events and target marketing.
2. Have strong initiative: Whether with the help of event marketing or creative marketing, the initiative of event marketing belongs to the marketer, so the marketer has full initiative.
3. Preliminary confidentiality: The control of initiative determines the concealment of events. Before marketing, all data are highly confidential, and confidentiality means uniqueness. This is also where major search engines are interested in event marketing (original first).
4. There are certain uncontrollable risks: event marketing itself is a way of leveraging and fighting, so event marketing also has the possibility of being leveraged, and there are also unpredictable risks involved. The expansion of event marketing is unpredictable. .
5. Have a certain degree of accessibility: In the process of leveraging event marketing, first of all, it relies on other people's events, and then event marketing inherits a certain degree of accessibility from the original event.
6. It has a certain degree of interest: Freedom of speech allows a hundred schools of thought to argue about the incident. From a psychological point of view, it has a certain degree of observability and interest. The observability creates the possibility of interest.
7. Has temporary weight: From the perspective of search engines, search engines give very high temporary weight to news elements in event marketing.
8. It has a certain degree of bootability: The temporary weight of event marketing is very bootable for online marketing. While using the temporary weight given by search engines, if it is processed appropriately, it will be in a short time. There is a very large weight guidance function.
2. General means of event marketing
Event marketing has attracted the attention of the majority of marketers, and the common application methods are "interesting means, news means, lace means, celebrity effect means, public opinion means", etc.
3. What should we pay attention to in event marketing?
1. Use cautious news methods: Since news events are restricted by various national regulations, we must be cautious in actual operations and must comply with various national laws and regulations. If you are not a news professional unit, it is recommended not to use it.
2. Be careful about infringement: event marketing may involve various copyright, reputation, and image restrictions, so we should consider every detail in our actual operations, be careful about your reverse thinking, and consider the interests of multiple parties.
3. Be cautious about word prison: In the actual preparation of our event marketing, we should carefully consider our words. From a search perspective, be careful with your words, avoid search engine sensitive words, and do not be suspected of national regulations.
4. Recommended methods: In the process of event marketing, from a psychological point of view, we should use more interesting methods. Interesting will add color to your event, but you must pay attention to your own protection and "don't let your opponents take advantage of you." .
4. Principles that event marketing should adhere to
1. Adhere to the principle of facts: Due to the unpredictable risks of event marketing, when we do physical marketing, we should insist on seeking truth from facts, remember to bluff, start from our own actual situation, do not exaggerate, and be responsible for the possible consequences of the event. Because of its unpredictability, the exaggerated effect actually increases the burden on all aspects.
2. Adhere to the principle of win-win for all parties: It is good to leverage others' strengths, but we should not step on others' shoulders to slander the original incident. Since the foundation is the original incident, we should respect the original incident and not use other people's shortcomings to promote our own strengths. .
3. Adhere to the principle of social harmony: Since event marketing is interesting and even scalable, it will have a certain social impact, so we must control our own events and adhere to a harmonious society, a humanistic society, environmental protection and low carbon . Remember that "profit is the only thing that drives your heart".
Summary: In the planning and strategy of event marketing, we should consider carefully, maintain good principles, and stick to the general direction.
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