I have been reading articles on A5 for a long time. Most of the articles are about SEO details, such as how to build external links, how to select keywords, how to optimize on-site, etc. So today I want to talk to you about SEO from a macro perspective. So what kind of macro level should I talk about? I think that if a website wants to be liked by search engines, it must be relevant, authoritative and practical.
1. Relevance
What does relevance mean? This refers to whether the words searched by users in the search box match your website theme or web page content. So how can we enhance the relevance of the website? It can be enhanced through some optimization within the site and the use of external link anchor text. This item was often used for cheating in the first generation of search engines, that is, filling in keywords with high traffic but irrelevant to the website theme in the Meta-targeted KeyWords, in order to obtain good rankings and traffic. But if you are an e-commerce website, this is basically useless, because the conversion rate of people coming in through words that are not related to the theme of your website is basically zero, and today’s search engines have long solved this problem. .
2. Authoritativeness
The authority of a website or web page is mostly measured through external links. In other words, the more external links a website or web page has, the higher the authority of the website or web page itself. In addition, some details such as the time of domain name registration, website stability, whether there is a privacy policy, contact us, etc. will also affect the authority of the website to a certain extent. That is, the more detailed the website content is, the better. In addition, the influence of external links on the authority of the website just mentioned is also selective. High-quality external links from peers can greatly increase the authority of one's own website, but a flower-selling website links to an SEO website. , the effect of such external links is almost zero. Therefore, if you want to improve the authority of your own website, you must create high-quality content in a down-to-earth manner, so as to attract more peer websites to link to you.
3. Practicality
This is the original intention of a website and the original intention of search engines. Search engines constantly adjust and optimize algorithms in order to present the best results to users. So what is the highest quality result? Of course it is the most useful and helpful result to users, that is, the usefulness of the website. If users spend a lot of time on your website, browse a lot of web pages, visit your website every three days, bookmark your website, and share your website on different social networking sites, then It means that your website is very practical and very popular among users. Of course, a website that is loved by users must be a website that is loved by search engines. So I still have the same point of view just now, make content carefully and make content that is helpful to users, so that your website will naturally get a good ranking in the search results.
The above is my opinion on SEO from a macro perspective. Please give me some advice if I am not good at writing.
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