A friend complained to me that being an online editor is too boring. I just copy and paste every day without any passion. It is true that the most work that many websites do every day is copying and pasting, so the weight and ranking cannot be improved. Especially those who copied articles from large websites. Other people's websites have a higher weight than yours and are faster to be included and ranked better. Their articles must have been reprinted in large numbers. Since the articles already exist in large quantities, you may not be able to include them after copying them. The sex is low. Even if it is included in the ranking, it cannot be compared to others, and it is almost impossible to bring traffic. The consequence of copying a large number of articles may be that the website weight cannot be increased, the snapshot cannot keep up, and the ranking and traffic cannot increase. Therefore, websites are taboo on copying and pasting a large number of articles. The editors who do these tasks generally don’t understand SEO, or even what SEO is. In fact, if the website editor knows basic SEO knowledge, it will be of great help to the website. Let’s talk about what website editors need to know about SEO.
1. Pseudo-original
Editors are not writers or writers. It is impossible to require them to write a large number of original articles every day. This can only rely on pseudo-original articles. Editors all have relatively high writing skills, so writing pseudo-originals is not a problem for them. For an editor, pseudo-originality can be written like this:
1. Copy the important parts of the article, shuffle the order as much as possible, and write the beginning and end yourself. If time does not allow, the content does not need to be too long. For the most important first paragraph, just write a paragraph of tens to two hundred words. You can write a summary at the end of the article. If time does not allow, you can also skip this step. .
2. Write article comments
When you see a good article or a popular article, you can write a comment on this article. Start with your own thoughts, copy the important parts of the article, intersperse comments on them, and add a few comments at the end. The originality of articles written in this way is also relatively high, and because they are comments on popular articles, the traffic may be very good.
3. Translate articles
If the article type you want is common to both China and foreign countries, it can be translated from other languages. Since Baidu, the leading domestic search engine, rarely includes foreign articles, translating these articles will definitely be very original. You don’t need to know many foreign languages to do this. You can just use a tool to translate it, and then modify the sentences to make them smoother.
2. Basic html tags
You don’t need to understand html syntax, just some basic tags. The first is the title. The title is the boss of a page. He has the final say on everything. The object of editing work is the article. The title is not as SEO-intensive as writing. You just need to cleverly integrate the keywords into the title. Generally, the title of the inner page is the title of the article, so the title of an article has a number. Very important. As for keyWords and description, it’s enough to have a little understanding of them. It would take too much time to write these two tags for every article, and it would be of little significance. The H tag is very important. The larger the numbers of h1, h2, and h3, the smaller the weight. H1 is the most important, and Baidu gives h1 a high weight. It should be noted that there can only be one h1. If there are two or more, the weight will be dispersed. This one can be used as the title of the article. There can be more than one h2, which can be used as the subtitle of the article.
3. Tracing text
Description text plays a decisive role in SEO and has a great effect on keyword ranking. The text link describing the keyword in the article is equivalent to telling visitors and search engines that there is such a page on the website, and the content is around this keyword. In this way, both spiders and visitors may follow the link to reach the connected page, which is good for user experience, page inclusion and keyword ranking. Especially for an important keyword, we will create a large number of text links for it, which will have a great impact on the ranking of this keyword.
4. Image alt attribute
Illustrations in articles are necessary. Articles with both pictures and text are preferred by search engines and visitors. However, search engines cannot recognize the content of images very well. Sometimes there is even a problem with loading the image, and visitors cannot read the content of the image. At this time, you have to rely on alt. Alt can incorporate keywords, but don’t stuff them.
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Thanks to liweizhu for his contribution