With the development of social media, many companies or webmasters have begun to hesitate, hesitating whether to adopt social media marketing or continue to use SEO. In fact, the author believes that in order to be successful in online marketing, social media and SEO are indispensable. However, I recently read a blog article that said companies should invest all their time, energy and money into social media and forget about SEO. But the author believes that forgetting SEO will not only not help the development of your social media, but will also have a potentially fatal impact on your entire online marketing. Below I will briefly list three reasons why the influence of social media cannot replace your SEO.
One: You Can’t Really Own Your Social Media Pages
For this, we can give a simple example. We can compare the world-famous social media Facebook to an apartment, and your company's social media page is just a small apartment among them. You can rent the apartment, but the real owner of the apartment is Facebook. If you don't comply with the terms and conditions on Facebook, then they have the right to shut down your apartment. Just imagine, when you operate your social media and have your own social network, if Facebook closes your company page one day, you will lose your entire online social network. Your social media marketing actually relies heavily on social platforms. Your competitors may be stealing your target customers from your design network. At the same time, because you have no control over advertising on social platforms, there is a chance that your social pages will end up being a platform for promoting your competitors.
2: Social network platforms have a life cycle
Friends who are engaged in foreign trade still remember MySpace, a social networking platform. Over a period of time, the social networking platform became popular on the Internet and later became the largest social networking platform at the time. But now? Its appearance and success were just a flash in the pan, and now it has gradually been forgotten by people. Social media marketing is still a relatively young marketing tool. New social networking platforms are constantly popping up on the Internet, while old ones are constantly reinventing themselves and slowly disappearing. You don't want to put all your eggs in a basket where tomorrow is uncertain. Even Facebook, the social network with the largest market share today, has its life cycle. Your website is your own property and will always be with your business.
Three: People don’t search on social networks
In my opinion, social networks are not places for business. When people purchase a product, they generally do not search for relevant product information on social networks. The real role of social networks is to help your brand provide a voice that allows you to interact with its target users, but building the flesh and blood of your brand and products mainly depends on your website. Most people aren’t going to dig through months of a company’s social network status updates to find the product information they want.
Summary: For social media marketing, the author believes that although it is the best platform to build online brands and interact with target customers, we cannot rely too much on it. In today's Internet environment, SEO marketing still plays a role. key role. A reasonable integration of the two will bring the best results to your online marketing. This article was originally reproduced by 597 Nursery Network http://www.597mm.com/. Please indicate the source, thank you!
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