In the process of SEO optimization, we must actively take necessary optimization measures for Baidu and Google to enhance the ranking and inclusion of the website in search engines. At the same time, we must also pay attention to the most important thing in the optimization process, which is "degree". Don't overuse optimization methods just to enhance the effect, otherwise you will only get counterproductive consequences.
Generally speaking, Baidu, especially as the leader of Chinese search engines, is undoubtedly the most important optimization target for our websites that mainly target domestic Chinese users. In order to achieve predetermined and better optimization results, complying with the algorithm rules formulated by Baidu is the only way. Combining our accumulated experience and the current Baidu algorithm rules, the following algorithm rules need to be followed in the current optimization. We summarize them into three major disciplines and eight points of attention to make it easier for everyone to remember and make it easier to build a website. Implement and execute the SEO optimization process.
1. The three major disciplines must be kept in mind and strict compliance is the prerequisite
1. Content is king. Without content, you have nothing.
Content is a source of value, and it is also the value of a website. For search engine optimization, content is also the most crucial core. Therefore, we have the well-known saying "content is king". In the process of optimization, no matter what optimization method is used, the content must be placed in a prominent position. Providing high-quality original and fresh content to users and search engines is the key to gaining the weight and favor of search engines. !
2. External links are the king, and external links are the conductors for increasing the weight of the website.
Content and external links are like the two legs of a website. Without one leg, it cannot go well, and the website cannot go far on the road of optimization! Therefore, in order to improve the optimization effect of the website, these two aspects are necessary We must do a good job. External links are like one's friends to a website. Only the more friends you have and the better they are, can it prove that your website is optimized enough. Only in this way can such a website get the high weight given to you by search engines most easily and quickly. .
3. Internal links are the key to improving website optimization potential.
Content and external links are two important factors to achieve and improve website optimization effects, but at the same time, the internal links of the website cannot be ignored. Internal links are like a prime minister who manages the "housekeeping" of the website. It can connect the content of the website more closely and make the structure of the website more compact, so that search engine spiders can crawl the website to the maximum extent. Pages and content, thereby increasing the quantity and quality of inclusions, the importance of optimization is self-evident.
2. Pay attention to the eight points carefully, and strict implementation is the key
1. Content updates should be regular
Website optimization is not only to comply with the algorithm rules of search engines, but also to actively cater to the needs of search engines when necessary. Especially in the update of content, certain habits and rules need to be formed and determined, and certain habits and rules must be formed and determined at a relatively fixed time. Maintain a certain update frequency, so that search engine spiders can develop a crawling pattern. For improving the weight and inclusion of the website, a relatively stable update pattern can achieve the best possible results.
2. While pseudo-original, we should also focus on pure originality.
No matter what kind of pseudo-original content it is, its quality is still far behind the real original content. These gaps are specifically reflected in the user-friendliness of website content, and whether the content can make users feel useful and obtain valuable information and help. There is no doubt that most pseudo-original content has inherent flaws in this aspect. With the advancement of search engines’ increasingly intelligent algorithms, it is no longer a difficult problem to identify pseudo-original content. Therefore, in order to obtain good optimization results, it is necessary to control the density of pseudo-original content and to match it with pure original content, focusing on pure original content.
3. The quality of friendly links is far better than the quantity.
Friendly links are the most important tool we rely on to quickly increase the weight of the website and enable the new site to quickly gain good inclusion and ranking. In the process of exchanging friendly links, we cannot blindly pursue the quantity. Quantity cannot bring practical help to the website. On the contrary, it sometimes affects the output of website weight. We must pay more attention to the quality, especially high-quality websites related to the theme of our own website, in the same industry, with high weight, and well included. They should be the friends links we optimize and exchange.
4. The publishing platform for external links should be carefully selected.
The purpose of publishing external links is to attract search engine spiders and increase the weight of the website and the speed and quantity of inclusion through extensive and high-quality external links. The release of external links requires a selection of publishing platforms. You cannot blindly do it blindly. You must select forums or blogs with high weight and fast collection speed. By publishing external links on these platforms, you can improve the optimization effect. Only in this way can you get twice the result with half the effort. , rather than doing too much useless work.
5. The quantity and frequency of publishing external links must be well controlled.
After selecting a publishing platform for external links, you must also pay attention to the appropriate frequency during the specific process of publishing external links. You cannot add too many external links in one day and then stop publishing external links for a long time. The state makes the frequency of adding external links unstable, which does more harm than good to the optimization effect. Therefore, it is necessary to develop an appropriate number of external links to be released every day, and grasp the timing and rules of releasing external links, so as to maximize the optimization effect.
6. Using group messaging software requires more care
With the continuous diversification of optimization tools, there are more choices for webmasters and SEOERs to use, allowing us to have a wider range of optimization assistants with a higher degree of automation. However, when using widely used You must be careful when using mass mailing software. Using this type of automated software requires more care, otherwise it will be counterproductive. The most important thing to pay attention to is the writing of content, the frequency and quantity of publishing, and you must not be eager for success.
7. Make more use of various gadgets that help optimize results.
For improving the optimization effect of the website, we should not only focus on the content, external links and internal links, but also pay attention to the small details that are usually ignored by us. In order to enhance the optimization effect, we can focus on some The use of gadgets, such as the convenient and comprehensive navigation bar of website design, site map, SITEMAP and ROBOTS.TXT made for Baidu and Google respectively, are very important and useful tools to improve the optimization effect.
8. You need to actively pay attention to the continuous algorithm changes of search engines.
The two major search engines, such as Baidu and Google, will make certain changes to the original algorithm rules every time to continuously improve the accuracy and quality of search results. This puts forward requirements for us to obtain ideal optimization. We must actively pay attention to changes in their algorithms to continuously make targeted optimization measures based on their rules. In this regard, we can pay attention to webmaster websites, webmaster forums, SEO forums and other places where webmasters often exchange relevant experiences. Communicate and learn, so as to keep abreast of the latest trends in search engines and become an excellent optimization worker. This article was originally published by How to Treat External Hemorrhoids http://www.cqtaihai.com/ . Please retain the copyright source for reprinting.
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