Whether as SEOER or as webmaster, I believe we are all familiar with the famous SEO classic saying "content is king". This phrase fulfills the irreplaceable and important role that content plays in optimization. After all, search engines ultimately serve users and use netizens to provide them with all kinds of information they need. And this information The source is the thousands of websites on the Internet. These websites have obtained different rankings and inclusions in the search results of search engines by virtue of their unique content. Therefore, "content is king" just reflects the essence of search engines! However, not all content can be favored by search engines. If you want to rely on content to quickly "get high" in optimization, what kind of content needs to be optimized? Only by taking the initiative in Baidu optimization can you have enough understanding.
Two misunderstandings about “content is king”:
1. The more content, the better.
In order to increase the inclusion of the website and obtain a higher weight, some new webmasters will think that the website must have enough content. Yes, rich content is a source of increasing website inclusion, but collecting highly repetitive content that already exists on the Internet will actually only be judged as spam, which will not add any points to the weight of the website, but will affect it. If a website is judged as a spam site or even suspected of cheating in the search engine evaluation, it will be even more difficult for the website to "turn over" and gain high weight and good inclusion in search engines. Therefore, for new websites, when adding content, we should pay more attention to quality, and we should not be greedy for more and seek quick results, which will delay the long-term healthy development of the website.
2. Opportunistically create so-called “original content”
In order to provide search engines with content that does not exist on the Internet, taking the original route is the only way to increase the weight and inclusion of the website. However, some webmasters have created a so-called shortcut: using some software to randomly arrange and combine characters. , create such purely "original" content without any duplication as original content, and publish it on the website to provide it to search engines. In fact, this kind of content has no "nutrition" for netizens at all. It is difficult to obtain users and difficult to exist in search engines for a long time. Once discovered, it will be severely punished, and the website inclusion will be reduced sharply until it is deleted. K is an inevitable result, so this opportunistic approach is absolutely unacceptable.
What kind of content is search engine’s “favorite”?
1. High-quality original content that is truly useful to users
Any website has its own theme positioning and targeted user groups. By using the keywords in TITLE and DEscriptION, search engines can quickly understand the positioning of the website, thereby appropriately classifying the website, and when users search for relevant information. Faster information retrieval can be achieved. If a website wants to gain a higher weight, it needs to provide real value to target users according to its website's positioning, and information that can bring real help and value to users. Only such valuable content will be searched. With the favor of engines, it can be well included on the basis of originality. As the weight of the website continues to increase, the ranking in the search results will continue to rise.
2. Original content that matches current search hotspots
Every period of time there will be "hot spots" on the Internet, not to mention search engines. For example, users will be particularly interested in certain topics every period of time. At this time, the search volume of search engines for these topics will increase sharply. In this case, in order to better meet the search needs of netizens, search engines will increase the collection and organization of information on such topics. At this time, if your website can write content based on search hotspots, provide search engines with high-quality original information that meets the "hot spots", and can truly meet the needs of users, such content will undoubtedly be the "hot spot" for search engines. Favorite". While ensuring inclusion, this type of original content can make the website a "popular website" for search engines to obtain information, and its weight in its evaluation system will continue to increase, allowing the website to take the initiative in optimization. right. Source of article: http://www.wlkwg.com Please indicate the address for reprinting in Locke Kingdom
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