Website promotion, as the name suggests, is to let more people know about your website. With the development of the Internet, more small and medium-sized enterprises have established their own websites. However, due to various reasons, the effect of website promotion is not very satisfactory. How to break through the bottleneck of corporate website promotion difficulties? The author will discuss this issue with you today.
Before carrying out website promotion, enterprises should make plans based on their own situation, the website itself and the entire market, and formulate practical and feasible comprehensive solutions for website promotion. For example, relevant data collection and statistics, analysis of the company's own products and industry conditions, etc. In this way, we can find precise users and convert each visitor into a loyal customer. The specific promotion methods are as follows.
1. Do a good job in search engine optimization of the company's own website so that the website's keywords have a good ranking. After the website construction is completed, submit the website to well-known search engines such as Baidu, Google, and Yahoo. And regularly log in to domestic and foreign directory websites. These inclusions often take some time.
2. Paid search engine promotion. After a company purchases this service, by registering a certain number of keywords, its promotional information will first appear in the corresponding search results of netizens. This will bring a lot of precise customers to the company.
3. Forum promotion. Log in to relevant theme websites every day and make planned posts. Choose good materials, combine them with the company's products, and then go to relevant and popular forums to post promotions. Although it is very hard, the effect is more obvious.
4. Blog promotion. Don’t ignore this type of promotion. Nowadays, many people will fully understand the product before buying it, compare the differences between products, and find the product that suits them best. Companies regularly establish their own blogs to publish their own product information. This can effectively "intercept" users.
5. Use knowledge hall and question and answer system for publicity. Enterprises can ask and answer their own questions through websites such as Yahoo Knowledge Hall, Baidu Knows, Sosou Ask, and Yahoo Q&A to attract the attention of netizens and then visit the website.
6. Use chat tools to promote. A common practice is to join some relevant QQ groups every day and publish some product information about yourself.
7. Use emails for promotion. Email is one of the most effective online permission marketing methods. The company regularly sends emails to website registrants, and the emails should include the company's latest product information and promotional information. You can also invite users to review your products.
8. Make good friendship links. Regularly exchange friendly links with similar websites to increase the number of backlinks and PR value of the website. At the same time, join the friendly link alliance to increase the exposure of the website.
9. Soft article promotion. The publicity effect of this type of promotion is very good. Enterprises can write soft articles from the perspective of users and industries, and try their best to let various websites reprint them.
10. Offline promotion. Companies can launch offline promotions and establish good relationships with local media and governments. This is more conducive to establishing your own brand.
In short, corporate website promotion is a complex process. During the promotion process, it is necessary to use traffic statistics tools to track the promotion effect and change your promotion strategy in a timely manner.
Author: Wang Jian
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