Many webmasters often ask: Why is the website ranking yesterday still on the homepage, but when I check the ranking today I can't find it...or is the ranking unstable and changing frequently? First of all, there are many factors that affect SEO, such as: server, There are many website structures, website content, website external links, etc. To have a stable ranking, the first necessary condition is to ensure that these factors that affect SEO are stable! So how to obtain a stable ranking?
Many webmasters who are engaged in SEO often ask this question: Yesterday, my website ranking was still at the top. Why can't I find it when I check the ranking today? There are many factors that cause unstable rankings. Let me tell you in detail today.
1. First have a stable and high-speed server
The server is very important to a website. In my personal opinion, stability is much more important than speed! Of course, the opening speed of the website cannot be slower than a snail! Personally, I think that the domestic ping value is within 100ms, and the foreign ping value is Within 250ms, it is still acceptable! Then someone asked, why not use the domestic speed if it is fast?
In fact, many people use foreign space. Firstly, because they don’t use Beian, because the current Beian is much more troublesome than it was two years ago; secondly, there are fewer restrictions. Let me give you a classic example. A friend wrote on his blog, "I An independent server is needed." As a result, the website was closed because of the sensitive keyword "Taiwan independence"...
The stability of the server is really very important. If you don’t believe me, try it. If you close the website for two or three days, the ranking will drop immediately! At the same time, there is another problem: friendly links! I remember that I have a website with many friendly links. , but the server had a problem and was shut down for two days. When I came up to check the external links, they became one-way links... Because many webmasters wake up in the morning to check external links. If your website cannot be opened, they think you don't do it. The website may have removed his link...
2. Stable website structure
Count the website title, keywords and description! The stable structure mentioned here does not mean that the website cannot be modified. But it cannot be changed on a large scale or frequently, which is detrimental to the ranking of the website! The title, keywords and description of the same website cannot be changed frequently. If it is changed frequently, it will not only drop the ranking, but even appear. The home page has been K! Especially the title of the website! Therefore, when submitting a new website to a search engine, the title and structure of the website must be designed once and do not change frequently! Many webmasters have a habit of setting the website title on the server The source code of the website is directly changed in the background, and this is changed and that is changed. This is not good, because it is modified once and then uploaded!
3. Stable website content
The so-called website content is actually to maintain a stable website update frequency! Many websites like original articles and write articles regularly every day, otherwise they are pseudo-original or will not reprint articles! I don’t think it is necessary. First of all, I personally think, Our starting point when updating the website should be users, not search engines! So it is naturally best to present an original article to readers if there is content today. It is also good to repost a very excellent article when there is no content! Personally, I don’t like it the most What I like is to post some pseudo-originals that don’t follow the above! In addition, the most important thing here is the frequency of updates. It’s not that the more every day, the better, but how long you can persist at this frequency! It can’t be three times. Divide the heat.
4. Stable external links
External links are the king. I’m afraid no one in the SEO field doubts this. If I were asked to choose a factor that affects SEO the most, I would choose external links! Points like the previous server, website structure, and website content are all things we can do with just a little attention! But external links are different. The link comparison is about skills and resources! Of course, I am not talking about the method of obtaining external links here, but how to obtain stable external links! For example, you have been using a public blog to maintain your website, posting a few articles every day, and then add If you add anchor text links and one day the administrator shuts down your blog, you will undoubtedly lose a lot of external links. This is one of the reasons why external links are unstable! Therefore, the prerequisite for obtaining stable external links is to keep your website links appearing on the Internet! Here I will talk about what I think is the best way, which is to maintain independent sites! Through these The website will add links to the main website you want to build, because you have the right to delete these links!
This article is originally published by Beijing Siyang ( http://www.818.cn ) Looking for a Job. Free reprinting is welcome. Please retain the original author information when reprinting. Thank you for your cooperation!
Editor in charge: Chen Long Author Beijing Siyang’s personal space