The Spring Festival is approaching, and most personal webmasters have relaxed their previous intensive optimization and begun to integrate into the atmosphere of the New Year. When they are free, Jian Jian sees the optimization of that order, which is the story of a day. But the difference is that at this time, companies have entered the most intense stage of ranking maintenance. What's the reason? During the Spring Festival holiday, who will maintain the company's ranking? If we don't maintain it, I'm afraid the ranking will be overturned. So how should enterprise websites face optimization during the holidays? Today Binary summarizes its own views and shares them:
1: Check ranking hidden dangers
There are some hidden dangers in ranking. Because optimization is done every day, it is forgotten by people and ignored by search engines. But once past optimization is stopped, these hidden dangers will emerge. So the end of the year is coming, and as an enterprise SEO engineer, the first thing to do is to check whether the website has these optimization risks.
1. Server inspection and space are the basis for ensuring the normal operation of the website, and once something goes wrong, it will face a fatal blow. We cannot see the normal operation of the server at every moment, but Binary recommends that SEO engineers pay more attention to the information on the IDC official website in the near future. For example: China Wanwang has recently issued a large number of server migration and maintenance notices. At least you need to know whether it will affect you and when it will affect you, so server inspection must be performed.
2. Check the friendly links. Check whether the friendly links of the website have recently been demoted or may be demoted, and be prepared in advance. What should be deleted needs to be deleted, and what should be added needs to be added. Because many websites have slowed down their optimization pace during this period, some sites with unstable weights may be crumbling.
3. Website security check. To be honest, during the Chinese New Year, there are always some people who can’t stand their loneliness and want to do something. For example, it is relatively common for a website to be hacked. As an SEO engineer, you must not only do optimization work, but also do regular security work. At least check the recent logs of the website to see if there are any problems.
4. Pay attention to the website revision and adjustment. Some people say that the Chinese New Year is coming soon, and a proper website revision may be more conducive to traffic and sales. But as the end of the year approaches, the stability of the website is the most important. Historically, we have been more careful when revising the website at the end of the year. Perhaps this is a basic rule, while maintaining the stable order of the Internet. Xi'an Security Network.
The issue of website layout and content adjustment during the Chinese New Year.
(1) Search engine algorithm improvements will stagnate.
(2) Keyword competition among peers will decrease
5. What matters should we pay attention to when revising the website?
(1)The path cannot be changed
(2) You cannot change the path of the directory and directly replace the directory.
(3) Don’t over-optimize the problem
(4) Over-optimization issues 1. Back links 2. Links to the text 3. Keyword setting issues
2: Regarding the maintenance of rankings
After checking the hidden dangers that may affect the website ranking, further ranking maintenance work began. So how to maintain the ranking during this period? Let’s analyze it in detail below:
1. Regarding content update, content update is the basic skeleton of website weight construction. For a website that continues not to be updated, the ranking will inevitably gradually decline. The Spring Festival is approaching, how can corporate websites update content? The author mainly gives three suggestions: First, update a large number of content one week before the vacation, and update high-quality original content (there is no other way). The second point is to set the cache time. Many websites now have cache functions to relieve server pressure, so why not take advantage of it? Isn’t it also a good method to set the cache time to update for a few days? The last point is to be independent Build some content pages, and then go to some download sites to download some automatic updates for collecting plug-in content. Of course, what I have to say is that the collected content is all original and prepared by myself in advance, otherwise it will be of little value.
2. Regarding the update of external links, if the content is the skeleton of the website’s weight improvement, then the link is the flesh and blood of the weight improvement. How to keep the link updated during this break? Binary mainly recommends one method, the submission of soft articles. Xi'an Monitoring System, what is the most effective way to promote it? Binary always believes that soft article submission is a good method, because after each soft article is created, it will be continuously reprinted within a certain period. Some people say that the links to reprinted articles have been removed, but there are still a considerable number of reprints that respect the originality. Moreover, most of the sites that have removed links are not very good and do not value their reputation. According to the national legal days, if you take a one-week holiday during the Spring Festival and submit several soft articles in a row, you don’t have to worry about external links at least during this week. During this period of time, more people are too lazy to update, and most of them will reprint excellent articles.
3. How to maintain the website after changes
How should we operate the external links during this period? The first is the construction of friendly links. In this regard, it is best to check first to see which websites have experienced downgrades, which websites have snapshot regressions, etc. Timely measures should be taken. When building external links, send out some high-quality links, and use popular news, better, and attractive articles to make external links. The weight is very high.
During the Chinese New Year, search engine algorithms will not undergo huge changes, so the ranking of keywords will not change during this period. Unless your peers have been constantly optimizing, updating articles and external links, then your website will decline. Very normal.
In fact, the complete vacation is only one week. In fact, our focus is more on the stability of website rankings. If some optimization is carried out on top of this, even if the effect is not as good as before, the updated rankings will not fluctuate too much after a few days. This article ( http://www.ilefang.com ) is original and based on personal experience!
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