Needless to say, everyone who does SEO has a common goal: to have a good ranking for our target keywords, but each operation method has its own tricks, and there are many methods. Chuangsheng believes that this SEO has One thing that is inseparable from all website optimization strategies is that the weight of the website directly affects the keyword rankings of all web pages within the website.
When optimizing a website, we should first find ways to increase the weight of the website, and then optimize its ranking for keywords. This is the most appropriate and stable optimization ranking. Many friends directly create a large number of target keyword anchor texts from the beginning. This is very dangerous and undesirable when the website does not have a certain weight. It is likely to cause penalties such as slower snapshot updates, reduced authority, and even K-sites. Thankless. Of course, there are many aspects that SEO needs to examine. “It doesn’t matter whether it’s a black cat or a white cat, a cat that can catch mice is a good cat.” Creative optimization methods also need to be studied and practiced by many SEOers, but tall buildings cannot be measured from the ground. Starting from the beginning, it will be the most guaranteed to do the website weight first and then do the keyword ranking.
1. Do a good job in early website optimization, focusing on increasing the weight of the website:
1. Haste makes waste in website optimization
When optimizing a website, many webmasters act too hastily. As soon as the website is online, they can’t wait to construct anchor texts for keywords. There is obvious deliberate optimization. In fact, this is like rushing a duck to launch, haste and waste. Damn, the website does not have a certain amount of weight accumulation. Even if it has a ranking, it is very unstable. At the same time, it will also increase the search engine’s assessment period. And just if every web page is optimized for these keywords, the search engine will think that you are It's cheating. It's difficult to get good rankings for keywords, and the effect of increasing website weight is also quite small.
2. First increase the overall weight of the website
The accumulation of the overall weight of the website is particularly important. If we mainly focus on the diversified layout of content and external links in the early stage, with the goal of improving the overall weight of the website, we will spend a certain amount of accumulation process, let the website grow in health, and let search engines fall in love with us. The improvement of the trust index of a website is similar to the relationship between people. When you trust a friend very much, what you do will get the greatest support. When the website has formed a benign optimization state Finally, we will break through and optimize one by one according to our target keywords. If we work slowly and steadily, the effect will be immediate, not to mention some relatively unpopular keywords. If the overall weight of the website reaches a certain weight, these keywords will be quite good and effective no matter what. Stable rankings are inseparable from the weight of the website.
2. For later website maintenance, mainly do the following two things:
1. Use long-tail keywords to increase website traffic
After we optimize a few main keywords and get good rankings, what should we do next? In fact, the purpose of doing SEO is to get more traffic to the website. If the traffic comes only for those key words that have rankings If you are not careful, you will easily be squeezed out by competitors, which is quite insecure. So how to make the website more dynamic and get more traffic, optimize the layout of long-tail words.
We can analyze it through traffic statistics. Those popular keywords also have a lot of traffic. When the weight of the website reaches a certain level, many internal pages also have good rankings. Through the webmaster statistics tool, we can observe , the traffic from these internal page long-tail keywords is sometimes no less than our main keywords. There are even many long-tail keywords that we did not expect, but they can continue to bring traffic. Then it is time to analyze and put these words After sorting it out, I saw the ranking of this long-tail word and ranked this page. It is a long-tail word itself, and it is quite labor-saving to optimize. Think about it, if you improve the ranking of these words, will the traffic double? Because these long-tail words The last keyword is the most directional customer traffic, excluding peer search IPs, and most of these words cannot be found with tools. They are the unique traffic source of your website. Doing this well is also based on the weight of the website. It also shows how important the weight of the website is, so that our website traffic can come more widely.
2. Make keyword rankings more stable
Why are the rankings of many old websites so difficult to be surpassed? Even if they are not maintained frequently, the rankings are still in a very good position. Even if they fall, the rankings will go up as soon as they are updated. In the final analysis, the website has accumulated weight in the early stage and has However, why some old sites can be surpassed by new sites in the rankings? Chuangsheng believes that the most likely reason is that the previous weight accumulation is not in place. Maybe only a few main keywords are optimized, and the external links are also piled up with the same keywords. Yes, when the external links of several keywords are deleted, the ranking of the keywords will definitely drop, and competitors can easily overtake them. From the perspective of the stability of keyword rankings, the overall weight of the website is very important!
Summary: If you want to make keywords more stable and competitive, and increase the traffic of the website in an all-round way, you should start from improving the weight of the website, start with the quality of the content on the site, that is, the update of original articles, and start with a long-term plan. SEO is a slow burner. Sex, don't be eager for quick success. At the same time, there are two points that need to be grasped in the early stage on how to set up external links. It must be extensive and diverse, and external link sources should be set up in different places. The forms include domain name plain text links, domain name hyperlinks, and anchor text hyperlinks, leaving competitors with no clue. Starting with this will make the optimization more natural. Finally, Chuangsheng wishes all webmasters and friends that their websites will have ideal rankings.
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