The algorithm used by search engines to rank websites is unfathomable. SEO workers are thinking about search engines all the time. Because of this, search engines often bring inexplicable helplessness to webmasters. I remember an SEO worker once said that doing SEO requires a certain psychological quality. This is not unreasonable. Everyone knows that search engines use their own algorithms to rank various websites every day. For commercial SEO workers, website keyword rankings are the best proof of SEO performance. However, often when keyword rankings plummet or disappear, SEOers will be confused to find and analyze the reasons.
A new website. It was established not long ago. The website optimization work has been quite impressive. Since it was favored by Baidu, the keyword rankings have been relatively stable. When I checked the SEO today, all the data was normal, except for a few keyword rankings. They were all ignored by Baidu and disappeared without a trace. I believe you, the webmaster, can feel the heavy heart at this time. The first reaction is to worry about making mistakes in website optimization. According to the normal steps, you need to analyze the comprehensive factors. If it is a website operated by yourself, what you have done to the website may cause the keyword ranking of the website to drop. I believe that you are the best teacher.
First of all, SEO workers understand that the website title description and keyword density directly affect the website optimization work. They will not be changed easily unless forced to do so, even if it is a small problem encountered during the optimization process. Making changes is likely to make the optimization work worse.
Secondly, website security and space stability mean Baidu’s trust in the website. When the website is undergoing normal optimization, don't forget to regularly check whether the website is hung, maliciously attacked, etc. When purchasing website space, try to choose an IDC with a good reputation. Whether the space is stable or not will directly affect the so-called user experience in the optimization process.
Furthermore, website external links and content are the most common things done in SEO work. They are also the biggest suspects that cause keyword rankings to suddenly drop or disappear during the normal optimization process. Website external links not only pay attention to quantity, but also There must be quality. Anyone who fails to meet the requirements of search engines may face the website being demoted or even K-ed. The same goes for website content. It must not only be original, but also be updated regularly. If you want Baidu to include it in a timely manner and snapshots to be updated in a timely manner, website content is the minimum source.
Finally, it is undeniable that Baidu pays attention to weight. Compared with websites under the same conditions, a website with a high weight will be ranked far higher than a website with a low weight. Take the new website mentioned earlier. In terms of friendly links, there is a competing website, and the rankings for the same keywords have always been equal. As for the external links and inclusion of the website, the new website exceeds the competing website in terms of data. After a small update of the search engine, the keyword ranking has become such a gap, and the comprehensive query data of the new site has not found any obvious abnormalities, so where should the new site go?
I believe that many webmasters will encounter similar situations when optimizing a new website. The so-called don't be surprised if you see too much. These situations are relatively common. Don't change things here and there with suspicious ideas. Webmasters should continue to do daily optimization work, because this is the beginning of SEO.
I am in the learning stage of SEO, so please give me some advice. The sentences are not very fluent, I hope you can forgive me. The source of this article is http://www.400-400.com.cn. Please keep it for reprinting, thank you!
Editor-in-Chief: Yangyang Author’s personal space for Shenzhen Foreign Trade Website Construction