Webmaster is a title and a profession in the Internet world. In the current Internet world, there are even more individual webmasters. Of course, this is related to the current Internet market. The cost of building a website can be very low, and the income of the website is very convenient. However, do webmasters still leave the fate of their websites to search engines? In traditional SEO, doing a good job in SEO means that the website has a good ranking in the search engines. In fact, the development of SEO today is no longer as simple as relying on search engines. With the vigorous development of online marketing and the development of the entire Internet industry, the status of SEO has declined. In fact, the purpose of doing SEO is also for marketing. Many senior webmasters analyze that the development direction of SEO is SEM (search engine marketing).
How do webmasters control their own destiny? Many webmasters frantically build external links and update content, and finally reach the first page of search engine rankings. However, the traffic of the website still has not improved. We all know that the traffic of the website is a reflection of its survival value. If your website has a good ranking in search engines but still has no traffic, you should consider giving up on search engines. In addition, the influence of the current bidding system makes the influence of search engines even smaller. Therefore, after a comprehensive analysis, giving up search engines will be a wise choice. The author has always felt that relying on search engines for website marketing is very passive. First, it will only allow people in need to search, and then browse your website in numerous search results. You can imagine how narrow the scope of this kind of marketing is.
Is there any way out if you give up search engines? Give up passive marketing and switch to more direct marketing. To be clear, this is not e-commerce, otherwise the nature would have changed. Direct marketing strategies include social media options. Nowadays, SNS, Weibo, blogs, forums, etc. are all marketing platforms. The author has seen some websites whose rankings are really not very good, but their traffic is hundreds of thousands per month. How this is achieved depends on social media promotion. SEO is also promoted, but its promotion is limited to external links. Many people like to ask about secrets and tricks. In fact, these are very simple. It depends on how you choose and how to use them. To be more successful in marketing, it is necessary to accumulate Internet connections. This can be regarded as building a brand in disguise.
Here are just some of Putty Chinese’s Internet experiences. The Internet is advancing with the times, and SEO, as one of the important industries in the Internet, will not slow down. The purpose of marketing has not changed, what has changed is our problem-solving strategy.
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Editor-in-Chief: Chen Long The author’s personal space is full of twists and turns