At this stage, search engines are the most used by netizens, and the vast majority of website traffic and website collections come from search engines. Therefore, search engines have become a platform for netizens to obtain information. How to make good use of this platform, SEOers must understand search engines in order to increase website visits and website income.
1. Overall understanding of search engines
There are several important aspects for ranking high in search: website structure, website design, website content, internal and external links, and user experience. These are the basic aspects for search engines to judge a website, and they are also the key points for users to judge a website. In other words, in every link of the website, we must treat the website like our own children. The combination of these factors is the so-called website weight. Only by increasing the website weight will search engines give you a good ranking.
The theory that content is king: Website content is the key to a website. Even if your page is not beautiful enough and the navigation is not clear, if you capture the website content, you will capture the users. If you capture the users, you will gain traffic and income. .
2. Awareness of keywords
Search engines generally use a keyword to index and classify, crawl it into its database, and arrange and combine it.
Keywords are the core of a website. If this core is determined, then your website structure and website content must be centered around this core to facilitate search engine identification and user search.
Positioning keywords, the words that users search for are the core keywords of the website, words that can bring 90% of the traffic. Each web page created must be more or less arranged with auxiliary keyword words. Such targeted arrangement will highlight the keywords of your website and achieve ranking.
Determining the core keywords basically determines the framework of the website. Then the core keywords and auxiliary keywords in the web page description must be included by search engines to display them to users. Analyze core keywords with the help of commonly used tools, Baidu Index.
3. Page optimization
The most important thing for search engines to index is the title of the page. If your page has no keywords or description, it doesn’t matter. As long as it has a title, then the search engine will know the page. The content of the page should not only be seen by users, but also by search engines. Try to integrate your keywords with the content, and choose the principle of keeping keywords to the left. When necessary, bold the keywords or add links to optimize the keywords. Having determined the core keywords and auxiliary keywords, I can link to the keyword page. The consideration is to enrich the content of the page, thereby increasing the weight of a single page. An increase in the weight of a single page will help increase the overall weight of the website.
4. External link = internal link
Internal links on the website are very important for the website to rank. The higher the ranking, the more accurate the link. Links are the connection point between websites and pages, and are also the basis for search engine judgment. The quality of link content and linked websites will have an impact on your website. External links and internal links are twins, both children of the website. It is equally important to make good internal links as well as good external links. There are many websites with tens of thousands of external links and only a few hundred included, but they still rank high.
Summary: Improving your understanding of search engines will help you better understand search engines. Only with this understanding can you better apply search engines. The source of the article is Shenyang 196th Group, http://www.196tuan.com
Thanks to shimiao for his contribution