When I first came into contact with SEO, I was already shocked and incoherent by these three letters and techniques I had never heard of before. It was incredible that I could manipulate Baidu's rankings. So I studied SEO for a month with a pious mood, and later I saw a few unfamiliar terms: white hat and black hat. In those fashionable minds, Internet technologies with the word "black" are very powerful, such as hackers, etc., so when I first heard about black hat SEO, I was very nervous and had a heart in my heart. I went to study with admiration.
Three years have passed by in a blink of an eye, and SEO is no longer as pious as it used to be to learn and operate with a pious heart. SEO turns out to be a skill that requires constant repetition, perseverance and physical strength, and the ability to withstand loneliness. How much I want to chat with like-minded netizens in an unfamiliar forum, but I can only be a passer-by, just here to get a few external links. I can't hang around in the same forum all the time; the longer I chat in the QQ group , I feel more unsteady and restless in my heart; many times I want to write something, but expressing my feelings becomes secondary. How to achieve the maximum SEO effect is the focus. As for black hat SEO techniques, I also transitioned from initial understanding to actual operation, and then to rational understanding.
What exactly is a black hat?
I used to think that black hat SEO was a very advanced and difficult-to-understand technology; then I suddenly realized that it was just cheating and had no technology; then I realized that this is a type of optimization operation method in the search engine optimization industry that does not meet the search engine quality standards. It’s not exactly cheating; then it transitions to understanding the actual meaning of black hat and the significance of black hat’s contribution to the SEO industry itself. This process has been full of twists and turns. It has gone through an uncomfortable stage from rational cognition to emotional recognition, from despising black hats to having to learn to use them, and then to doing SEO without black hats. This process is exactly when an SEO matures or changes. Become a witness to the old fried dough sticks.
About the risks you take.
There is no doubt that white hat websites do not have to worry about being blocked by search engines overnight. Their websites are moving in the direction of the brand. The webmaster can be proud of having such a website. Maybe many years later, this website will still have a steady stream of products. It brings a lot of traffic and income to it
, Therefore, SEOs who support white hats ask: Why not build a good website. However, don’t forget the risks. SEO requires costs. The slow results of white hat prompt SEO to spend more time and energy and other costs. Once it does not succeed in the end, the blow will be huge and how much. Time and opportunity passed quietly in the process.
In the eyes of many SEOs, black hat = cheating. In fact, black hat is not a value judgment in an absolute sense. It is just a test of SEOs' tolerance for search engines and a judgment of their own risk. Some black hat techniques are only operated and tested on one's own website. They do not directly affect other websites and do not directly output a large amount of garbage to the Internet, so this is not an ethical issue. Websites that use black hat SEO technology rarely operate as a website for a long time, and are either punished or unable to generate strong competitiveness after a period of time. From the perspective of black hat SEO, before a website fails, they have already gained benefits. Importantly, they have hundreds or thousands of such websites.
Using white hat to build a website is equivalent to taking a long-term approach and losing big fish. The strategy is correct, but there are also a lot of people who are unwilling to do it. If you seriously build such a website, you will
It is a very boring thing, and even if you are a white hat, you cannot guarantee that your methods fully comply with the search engine rules, because you are ill.
If you don’t know the specific rules of search engines, your website may not be found once search engines make a major algorithm adjustment. and
Black hats make money quickly by building websites. While some black hat SEOs make money, they also create a lot of garbage and tarnish the reputation of the industry. The entire SEO industry is responsible for this. Therefore, it is difficult for us to give specific details about this type of SEO personnel. Under the "materialistic" business social value concept, in today's society where materialism is rampant and money is paramount, who cares about this trivial morality? Maybe black hats will survive and develop better in such a large environment. good.
Does it violate laws and ethics?
Some of the black hat SEO techniques have touched the bottom line of law and morality. Mass spam has gone beyond the scope of black hat research on one's own website, which directly affects the performance of other people's websites. Another example is technical deception techniques such as friendly link deception, which are morally very shameful and abhorrent.
There are also using hacking techniques to break into other websites, get the ftp account password, get the space management password, get the webshell, etc., and then
Implanting your own programs to produce a large number of links, jumps, and even Trojans, etc. These behaviors have actually violated the law. Is this SEO? This is not SEO, not a black hat, but a hacker, and it is a crime.
Can I use black hat to receive SEO orders?
As a party that provides SEO, should we use black hat techniques on our client's website? I think at least we should give our clients the right to know, inform them of the risks and effects, and let them make their own judgments and choices. Only if they agree , and then you can perform SEO black hat operations. You need to be careful and cautious during this process. For some SEO personnel, without the knowledge of the client, they use black hats to quickly complete the contract indicators. After the handover is completed, all keyword rankings disappear in a short time. This is unethical.
What is the contribution of black hat to the SEO industry?
Yes, black hat SEO techniques are not just for making money quickly for themselves, they have made contributions to the SEO industry in the process of practice. Just imagine, every time new SEO techniques start to be launched in these years, are there always some What are the sensational SEO experts who have already died? In fact, everyone is moving forward on their track. Some black hat people are very skilled in technology. They understand the search engine rules very well. They constantly change the conditions on their own websites to explore and try out the search engine's tolerance. Then they summarize some technologies that are impossible for white hats to test, and These techniques can really produce real results. From this point of view, we have no reason to reject black hat SEO.
Finally, let’s talk about one thing: be brave enough to take responsibility.
Although morality is nonsense and no one cares about it, a large number of black hat SEO techniques will reduce the relevance of search engine search results and user experience. When what a search engine searches for is too different from what users want, this will affect They lose their jobs, so search engines absolutely hate black hats and will crack down crazily. Therefore, it is impossible for black hat SEO to build a website for a long time. In the long run, punishment is inevitable.
Having written this, you can imagine the phenomenon around you.
If your website's ranking has been declining for a long time and there are fewer and fewer inclusions, please don't complain. Either you are using a black hat, or you don't know SEO at all. There is no suspense.
If your website is plucked, or even completely deleted from the database by a search engine, please don't curse like crazy. Doing so can only prove your quality.
Search engines are unstable, such as Baidu, and they are constantly changing. Normal websites will also experience abnormalities. Look further ahead. This is temporary. In the SEO industry, if you make a mistake, you must admit it, and if you are beaten, you must stand up.
The article is contributed by the SEO consultant of Huaxin Technology http://www.hxingm.com. Reprinting and discussion are welcome. Please indicate the source and submission address. Thank you.
Editor-in-Chief: Yangyang author Luoying Piaofengxiang’s personal space