On December 13, 2004, at the Search Engine Strategy Conference held in Chicago, USA, SEO expert Andrew Goodman delivered a speech entitled "Search Engine Showdown: Black Hats vs. White Hats at SES" (Search Engine Showdown: Black Hats vs. White Hats) )'s speech, the first time the terms "black hat SEO" and "white hat SEO" were formally proposed), white hat SEO and black hat SEO were officially born in the United States!
On March 26, 2005, Google adjusted its algorithm in response to the proliferation of black hats in China. Within two months, thousands of websites were punished. Some websites are still on Google's blacklist. This was the first major earthquake in the SEO industry, that is, After this day, some people began to reflect on how to live in harmony with search engines.
The difference between black hat and white hat
To put it simply, white hat SEO is a fair and long-term method of catching big fish. This is also a method that everyone often studies, while black hat SEO means cheating. White hat SEO focuses on long-term benefits and takes a long time, but the results are stable. Black hat SEO is used by most people for short-term optimization to obtain profits as quickly as possible.
In the previous blog posts of Lu Songsong’s blog, there are many articles about black hat SEO, such as blog group building, website group operation, mass promotion, etc. Placing affiliate ads such as Google Adsense on these large number of web pages are all speculative behaviors. , suitable for websites that make short-term profits. Black hat SEO also includes using illegal means to pile up web pages, create spam links, hide web pages, bridge pages, keyword stuffing, etc.
7 black hat operating techniques
1. Bridge pages and jump pages: Web pages designed to obtain good rankings for a particular keyword. These web pages do not appear in the website navigation and are used to guide users to other pages of the website. For example, when you search for pornographic websites, you enter a web page, but after clicking on the link, all that appears are guides to register, or jumps to other pages. These are the manifestations of bridge pages and jump pages.
2. Overlaying keywords: This method is used by many SEO novices. For example, stacking a large number of the same keywords in the TITLE of the web page, such as the web page showing: "Web page promotion, website promotion, website promotion, promotion, website". These are overlay keywords.
3. Hidden text: This is also a common cheating method. It is usually a method commonly used by some hackers. After invading a website, in order to prevent the administrator from discovering it, the color of the text and the color of the web page are set to be consistent, which is invisible to the naked eye. It can be seen that it is only visible to search engines but invisible to viewers.
4. Very small text: Some SEO friends understand that "hidden text" will be punished, so they set the font of the text to an inconspicuous place on the web page, even small and invisible, and generally place it at the top or bottom of the web page.
5. Blind method: Create a web page that is useless or invisible to users. It contains keywords, but search engines can see it. The search engine's response to this kind of deception is one word: block.
6. Web page hijacking: There are many tools that can download all the pages of a website. Through these software, you can copy other people’s websites. This method has been used by search engines to judge whether duplicate web pages are original from many aspects, so this This method of web page hijacking is used less and less. At present, I don’t know whether RSS collection is part of web page hijacking. At least I found that several websites have synchronized the content of Lu Songsong’s blog through RSS.
7. Link factory: I saw this method on Baidu Encyclopedia. It said that it is a network system composed of a large number of web page cross-links. However, the most popular ones recently are "linkwheel" and "blog group building". It is close to the difference between black hat and white hat. If you are not careful, you may be judged as black hat SEO.
Write at the end:
I also reject black hat SEO and think it is very disgraceful. But every time someone makes tens of millions of dollars, even if the website is punished after a few months, it is still worth it. Nowadays, the various techniques of black hat SEO can basically be identified through searches. Before you build a complete website group, you are basically blocked, let alone making money, but black hat SEO is now more widely used. It's not about earning affiliate advertising fees, but more about application and product promotion and crisis public relations.
Although white hat SEO requires serious effort to build a website, it is a very boring task. You have to write content, do surveys, analyze traffic, analyze user browsing paths, and communicate with users. I’m not trying to dampen your passion and dreams. Being a white hat doesn’t seem to make you rich overnight. Behind a much-hyped success story, there are countless unknown failed attempts.
The debate between black hat and white hat SEO is just like a naked woman is a work in front of an artist. Similarly, it is something that cannot be seen in the eyes of a gangster. Different industries have different visions, different cognitions and different consciousnesses. . What's more, we have to fight over SEO that we can't explain clearly. Choosing black hat or white hat is just like what I once said: some people have built hundreds of websites for several years, and some have only built one website for several years. The reason needs to be carefully tried by friends.
(For original articles, please indicate that they were reprinted from Lu Songsong’s blog)