With the rapid development of the Internet, e-commerce has gradually replaced traditional marketing methods. Foreign trade transactions at home and abroad are becoming more and more common, and there are more and more foreign trade websites. Webmasters who have never done a foreign trade website must start to consider foreign trade websites. How to optimize? What aspects need to be optimized in the construction of foreign trade stations? Let me share with you my experience in foreign trade stations.
1: Website template construction for foreign trade website optimization
Foreign trade websites are mainly focused on e-commerce. They need to maximize the display of your product information to users, so the template of the website must first be carefully selected. The template selection of the website cannot be too fancy. The style of the product must be displayed on the homepage. The template Do not choose the system's own template, optimize the template according to your own needs, and do not choose any image template with scrolling, as this will increase the burden on the server.
2: Website domain name construction for foreign trade website optimization
The domain name of a website is like a person's name. A good domain name is easy for people to remember. The domain name should have a pinyin similar to that of your product, or the name of a corporate website, or the English name of a major product, so that it is more convenient. Conducive to the ranking of foreign trade stations. In many cases, someone will pay a high price to buy a domain name, which is enough to reflect the value of the domain name, so webmasters should not ignore the importance of the domain name in optimization.
3. Website space construction for foreign trade website optimization
Foreign trade websites have a lot of picture files, which will increase the stability of the website space and the speed of website access. The speed of space access of foreign trade websites, like domestic websites, is what search engines are most concerned about, and what users are most concerned about. Foreign users value time very much. Time is money to them. Who is willing to wait here for your website to open? Therefore, the space selected for the foreign trade station should have fast access speed, independent IP, and preferably a foreign host. There are many foreign virtual hosts now, and many hosts have impressive after-sales and speed, and they do not require registration. Webmasters don’t worry that foreign hosts are expensive, but if you even save money on the host, then how do you make money for yourself? Webmasters can buy it during discounts. Foreign HostEase hosts have discounts and discounts. Code: hostease, you can get a 20% discount when purchasing. The discount period is unlimited. Webmasters who need it can give it a try.
4. Website logo image construction for foreign trade website optimization
Most foreign trade websites have pictures, which will inadvertently increase the opening speed of the website. Do not use Flash for pictures on the website, and the ALT attributes of the pictures should be related to the keywords of the website. The pictures should not be designed to be too large, the pictures should truly reflect the product information, and the pictures should be post-artworked before being published on the website.
5. Website navigation construction for foreign trade website optimization
The navigation construction of a foreign trade website is indispensable. The website itself has very few internal links. Navigation links must be present. The navigation must reflect the classification of products and be divided into first-level and second-level directories so that users can Find more stuff directly. Product information with discount information should be displayed on the left and right sides of the website, which can facilitate users' search for products and add more display opportunities to website products.
6. Website user experience construction for foreign trade website optimization
A foreign trade website should set up an email function for frequently asked questions about website products. Users should be able to communicate with you immediately. The product descriptions on the website should be detailed. The website should set up a shopping cart. This is the shopping habit of foreign users. The website should support credit card payment. People generally use credit cards, and payment methods should be diverse. The most important thing is that the English translation of the website must not be wrong, otherwise others will not be able to understand your product information, which is also a joke.
7. Website search engine construction for foreign trade websites
When the optimization and construction of the website have been solved before it goes online, it is necessary to think about search engine optimization for the website. When optimizing the foreign trade website, more optimization should be done for the GG search engine. GG focuses on the content construction and external links of the website. construction. The keyword construction of the website must also be optimized. These basic things are the same as domestic website optimization. The keywords must be reasonable so that search engines can better crawl you. Webmasters must do a lot of external link building when optimizing their foreign trade websites. External links generally come from foreign trade blogs. A large number of registered foreign trade blogs will add a large number of external links to the main website. There are still many search engine promotion methods, such as email marketing of websites, promotion of navigation platforms for similar websites, search engine bidding promotion and other search engine promotion methods.
The basic principle of optimizing foreign trade websites is still the same as that of domestic websites, which is to capture the psychology of foreigners and then carry out marketing to achieve high-quality user experience. The website can have a good ranking on the GG search engine. The sales of the website are very objective, and the consumption level of foreigners is also very high. At the same time, the website must sell different products at different times, so that the website does not have an off-season. Let the website achieve maximum profitability.
The source of this article is website optimization http://www.kedeng.com . Please indicate when reprinting.
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