Hello everyone, my name is Xu Ziyu. Recently I started taking over a new website. New websites always give people a headache because there are many problems that we need to solve. The first is content construction, because the new website is a new industry, and finding new content is likely to be in other industries. The method is not very practical. We need to open up different content factories. Secondly, external links. I have done a good job in external link construction. I believe in my ability, but the headache is to build external links. High-quality external links take more time. Today I will talk about how to optimize the new website with these headaches.
1. New website optimization focuses on the beginning—planning
Many webmasters ask me how to optimize the new website. In fact, I don’t have a good way, but I know one thing is very important, and that is to start well. Then some people may also ask what to do to start? I think what a website needs to do at the beginning is planning, planning the profit direction, planning the website structure, planning the keyword layout, and planning the internal link layout. Because most of my contacts are corporate sites, I will take corporate sites as an example to talk about these four aspects that need to be planned.
A. In fact, the most important thing about a new website is the direction of profit. Whether everyone agrees or not, we all need to know where the profit point of a website is. This is also my consistent style. When I communicate with clients, I will usually ask them how they make money, or the method and proportion of profit. I am a layman, but I am also a kind person. I hope that my clients can make money through my SEO services. If he gets the money he is satisfied with, he is also willing to give me a satisfactory remuneration. Only by first grasping the customer's profit points can we choose the best keywords for the customer and maximize the effect of website optimization.
B. Planning the website structure is actually very simple. It only needs to be reasonably structured and conducive to search engine crawling. However, it is worth noting that the website hierarchy still needs to be well grasped, as shallow as possible, and pages that do not change frequently. It’s OK to have as few as possible.
C. Keyword layout is another key in the website optimization process. We all know that when we pile up keywords and are not discovered by search engines, we may have good rankings, but once discovered, there will be corresponding penalties. What we have to do here is to layout the keywords, especially the keyword layout in the head. I observed chinaz’s simulation of spiders and found that the important part consists of three parts: the website title, and then the text 600 starting from the head of the website. -The keyword density obtained is about 700 characters. It is worth noting that keyword tags and description tags are not included, so the layout must be better in these parts.
D. For internal link layout, it is nothing more than content page chain content page, link home page, link column page, and mutual links between pages at all levels. But for planning link layout, I think the most critical thing is to focus on important keywords. We need keywords to help us do it, so that we can quickly achieve the effect we want.
2. The second step of new website optimization - feeding spiders
I don’t know what everyone thinks about feeding spiders in website optimization. I think so. I think feeding spiders consists of fattening ourselves and using ourselves as bait. Then we need to throw the bait out and let the spiders crawl over. . So what we have to do is to combine internal and external content, create high-quality content, and create more external links.
A. We don’t need to say much about high-quality content. Everyone can understand and agree with it that it is original. However, originality is not easy to do, but in the long run we must insist on originality, because the weight of a website depends on originality. gradually accumulated.
B. At the beginning, we only need to ensure the quantity of external links. Some people say that the quality is guaranteed. I agree, but I don’t advocate it, because high-quality external links are slow to produce and very tiring. If you can It would be better to grasp the quantity at the same time. The purpose of feeding spiders is to let spiders crawl. It is difficult to take into account the weight at the same time. What we can do is to post more external links to forums and classified information external links for a month and a half. After the snapshot is new, we must Slowly pay attention to reducing the number of such links and replace them with high-quality ones, one step at a time, so that the weight can be steadily increased.
3. The key to new website optimization—persisting on the correct basis
Many friends now feel disgusted when they hear the word persistence, because they have persisted for a long time without any effect. In fact, at this time, you need to reflect on whether you are in the wrong direction and whether the method is wrong. Because everyone needs to understand one thing. Only if we persist on the correct basis will we move to the right direction. If we persist on the wrong basis, the direction you will go will definitely be wrong. I have a friend who used to be very tired doing optimization. He worked early in the morning and late at night every day, but he didn't make much profit. I talked to him recently and found out that he was terribly worried because he just got a girlfriend and felt huge pressure. So I He also advised him to change jobs quickly, because his skills were now more than enough to find a job with a salary of more than 3,000 yuan. He should not earn more than 1,000 yuan in the original company. This time he finally had an idea. He had been persisting in the wrong direction before, and he would definitely not be able to obtain good profits. Building a website is the same as being a human being and doing things. We must persist on the correct basis so that we can complete the website optimization work better and faster.
Okay, that’s it for today’s article. Some of my views on new website optimization may not be that mature yet, but I have some insights of my own. I hope everyone can learn something. Friends who want to communicate with me can add my QQ: 843745641
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