Doing SEO requires using many tools to analyze data and improve work efficiency. I was very confused at first, whether I should use these tools, when to use them, and how to use them rationally. Newbies all have these questions, so I would like to share my views here.
First, are tools necessary? Let the needs decide!
In the first three months of my SEO career, I was sending out external links. When I heard that others were sending thousands of external links a day, I was very curious, and then I found out that it was a mass sending tool. I also saw others on the forum saying that doing SEO is about using tools, and those who said it couldn't be used were just veterans trying to trick newbies, so I was eager to try that tool. But you must have your own opinions when doing SEO. You can’t use a tool just because others say it can be used, nor can you use it just because you are curious about the tool. It is the demand that determines whether to use it, not the tool that determines the demand. Use it boldly when you feel it is necessary and you have enough experience and confidence that there will be no negative impact. If you are just a small business website with little competitiveness and stable rankings, don’t bother with it. .
Second, can we rely on tools? Combined with manual analysis!
No matter how powerful the tool you use is, remember not to rely too much on the tool and start by doing it manually. Then Excel is an undeniable good tool. The premise of analyzing a website is to retain various data of the website, such as website ranking changes, backlinks, PR changes, etc. Daily records are the source of data. When there is a problem with the website, they can help you find the cause.
Third, if you want to use it, how to use it?
1. Be sure to use tools that suit you. Many SEOers do not understand technology. If you don't understand technology, you will be very passive. Using tools means simplifying your work. If a tool is beyond your acceptable range, don’t “eat it up in one bite”. Choose the one that suits you first. So my opinion is that novices must grow up by hand. , so as to lay a good foundation.
2. Fully explore the functions of a tool. Some tools are divided into free versions and paid versions. I don’t think the paid ones are necessarily better than the free ones. The free ones are not used well, and the paid ones are even worse. This can be solved by fully exploring the capabilities of free tools.
3. Distinguish the core and advantageous functions of the tool and learn from each other's strengths. Let me compare with a very simple webmaster tool. If you use chinaz for comprehensive SEO query, you can use Aizhan website for keyword analysis. Use 51la for traffic statistics. If you want to understand spider movements, use log analysis tools...
4. Focus on your own analysis, not the data results. Don't be obsessed with data, it's just a semi-finished product. If you want to make it your own, you still need your brain to process it into analysis results.
Personal opinion, just for reference for novices, experts should bypass it. The above is the original work of the webmaster of www.ccdzt.com . Please thank A5 for your support in reprinting.
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