Someone asked in the group today: Why is it included in Google but not backlinked? Why are the Baidu weights found on different websites different?
In fact, these problems all boil down to a tool problem. Various webmaster tools make the webmaster's work faster and more effective. However, it can be said that no tool can replace "SEO". Good webmaster tools can only make the work of webmasters more detailed and targeted. Therefore, doing SEO requires the use of tools, but it is also necessary to transcend tools.
Tool 1: Collection Tool
Before the emergence of collection tools, each article on the website needed to be added manually, which was really troublesome for some new websites. The emergence of collection tools has undoubtedly enabled the update of thousands of articles a day - as long as you want to do that.
However, everyone knows that the actual significance of collecting a large number of articles to SEO is so small that it can be ignored.
So, how to make better use of collection tools?
In the early stages of website building, that is, before the website is launched, the website needs a certain number of articles. At this time, we can use collection tools to enrich basic data. Once the website is online, it is necessary to stop collecting and replace it with manual pseudo-original or original work. Only in this way can we not only make good use of the collection tools, but also truly improve the weight and inclusion of the website.
Tool 2: Various query tools
There are numerous search engine inclusion queries, backlink queries, PR queries, Baidu weight queries, keyword ranking queries, long-tail keyword mining, and so on. These query tools can often help us judge the search results of our own websites more accurately. Engine performance can also help us understand the basic status of peers and even competitors' websites to a certain extent, and guess their development direction.
However, the query results of all these tools can only be used as reference values. For example, with Google's backlinks, we sometimes add links to some highly weighted websites, but they are still not displayed by Google's backlinks. Does this mean that this method is ineffective? In fact, this is not the case. Some step-by-step optimization methods can withstand the test of time. There is also the so-called Baidu weight issue. Baidu official has never released a weight value, and there is no guidance or reference. Therefore, if we are too entangled in Baidu weight, it will inevitably appear hypocritical!
In fact, we need to go beyond the data representation displayed by these query tools, and use it to learn from the opponent, understand the opponent, and surpass the opponent.
Tool 3 Traffic Statistics Tool
Compared with other tools, traffic statistics tools can fully demonstrate the true value of our website.
Traffic statistics tools often give us pure data. In fact, these data are not important at all. For SEO personnel, the details behind these data are more worthy of our in-depth study. The source of every long-tail word and every forum source is the vane for our next website optimization and promotion plan, and every time
Tool 4: Various marketing and promotion tools
In 2008, the author eBong had been engaged in email marketing full-time for a period of time. Just using a free Yihu email mass-sending tool and an email address downloaded from Xunlei could bring a 10% click-through rate. As time goes by and the anti-spam mechanism improves, even email platforms purchased at high prices can no longer maintain this good effect.
In fact, today's various marketing and promotion tools are the same as email marketing. When you buy an external link mass sending tool with full expectations and spend a lot of time getting familiar with its operation, in the end you find that the effect is not satisfactory: forums that can send , are all forums full of spam advertisements; blogs can be posted in groups, but due to factors such as the duplication of content, very few blogs can be included in Baidu; some site group tools can easily create site groups for you, but if To increase the weight and traffic of the entire site group, you need to spend an unusually large amount of time and energy, but the traffic conversion rate is much lower than that of regular sites.
In fact, we can use these tools to collect and organize forum addresses for us, better manage blogs, etc., but we must not expect to rely on these tools to "fix it once and for all."
To sum up, eDifferent reminds everyone that tools can only make our SEO work more detailed and process-oriented, but they cannot make SEO "industrialized" to produce high-weight and high-quality websites. To do SEO work, you must use tools. But there is a greater need to go beyond tools.
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