Actually, I am not an SEO or a link specialist, I am an American editor. It has been 3 months since I came to Sina Second-hand House. In the past few months, I also knew that the website needs to exchange friendly links, make daily updates, and make external links (I only know that external links need to be done, but I don’t know what their use is), but I can’t grasp it. The key point is to update the news (the news has not been modified) and add properties. It wasn't until the supervisor came that I realized that what I had done before was useless.
I started to do keyword analysis with my supervisor. Which keywords should we do? What is the Baidu index of these keywords? The first one is, of course, Changchun second-hand housing. There are also Changchun second-hand housing network and Changchun second-hand housing information. , Changchun City second-hand houses, Changchun second-hand house sales information... etc. (In the past few days, I have been reading SEO articles to find out that there are long-tail words and short-tail words.) Since there is no SEO, we only Maybe everyone has to share some. I am responsible for friendly links. At the beginning, I need to send the link I want to exchange to my supervisor to check before I can do it. (Because I really don’t understand, what is the use of PR output within a week of taking a snapshot.)
After doing it for a week, I don’t feel it is very effective. The ranking has not changed much, and I feel a little frustrated. My supervisor gave me a website ranked on the first page of Baidu and asked me to do analysis. I looked at it for a long time and found that it was not good. The PR and content were lower than ours. It has not been updated for a long time, why is it ranked higher than us? My supervisor told me that it was because of external links. Yahoo has more than 1,900 external links, which is more than 1,000 more external links than us. Check their external links and find that there are several friendly links from the whole site. That is, when these websites update news, they will add an external link to them. I immediately contacted these websites and switched to a site-wide friendly link. The website ranking has also been strong during this period. The keyword of Changchun second-hand housing rose to 15th on Baidu, which further strengthened my confidence. I insist on changing friendly links every day, and it is very happy when I change to a link with high PR.
During this time, I also learned that it is normal for keywords to fluctuate a little, so I just changed my links. After working for a month, my supervisor called me at 6 o'clock in the morning on August 2. I was not awake at that time and it was very uncomfortable. The supervisor only told me that my ranking had been promoted to sixth place, and I felt energetic. The 6th one, haha, finally entered the first page. (I think you know that feeling of excitement) But I always felt that the float was a bit too big this time. From 19th to 6th, I always felt that I would fall off. My supervisor told me that it would be fine. If this week It is considered stable if it cannot drop out of the first page before 5 years. And there is hope for improvement. I was really afraid that it would drop, so I tried my best to change the link. On Friday, it finally didn’t fall off the first page but fell to the 7th position. Even if I managed to hold on, it was just like what the supervisor said. In the next week, the ranking kept rising, reaching 6th, 5th, and finally stopped at 4th. The supervisor said that it would not continue to rise in the short term. The top three above are Soufun, 58.com, and Ganji.com. These are the families.
Within a month, I felt that doing SEO requires persistence. Just like our life, we must first recognize our own direction, and then work hard to do it, even if we encounter many setbacks, we must persist to the end.
This article was originally written by Changchun Sina Second-hand House http://cc.esf.sina.com.cn/ American editor Ren Zhong.
Editor-in-Chief: Chen Long The author has a rock-like personal space