I am now responsible for online marketing in a private hospital. I have been involved in online marketing in the medical industry for more than a year. I feel that I am making progress every day. In addition to hard work and worries, there is also happiness. The ultimate goal of online marketing is to obtain conversion rates and bring benefits to the hospital. The whole work is relatively cumbersome and requires some people in charge to have a clear idea in their minds. Otherwise, it is easy to end up in a state where they feel that they are very busy every day. A lot of work was done, but the traffic was not. Our hospital's online marketing mainly includes the following parts: Baidu bidding, QQ mass messaging, advertising investment, Q&A, third-party information website publishing and SEO. Of course, the focus will be different in different time periods. It takes a lot of ink to write out the entire marketing method, so I divided it into parts. Today I will mainly talk about third-party information website releases. I believe some of my experiences will be helpful to everyone.
At first glance, the publishing of third-party information websites seems to have no rules, but if you study it carefully, you will find that there are many tips. If you make good use of these tips, you can achieve twice the result with half the effort. Nowadays, third-party information websites can be mainly divided into the following types: brands (Baixin, 58.com, Ganji), business-related paid websites (Haohao, Yilong Business Network) and other websites.
1. Brand websites: These websites have strict censorship of information. When publishing information, users can easily encounter prompts such as similar information or too much information from the same IP address. Therefore, users need to pay attention when publishing information on these websites. Information should be precise, not abundant. We should try our best to write a message well and include everything we need to express. For example, we should mention our website name or website in the first paragraph or even the first sentence of the article. In the domain name, in Wenzhou, you should write your own contact information at the end, and also introduce the characteristics of your hospital, which can maximize the dissemination of information.
2. Websites linked to Business Link: These websites are now paid, and many websites take advantage of search engines. Many websites receive notifications from Baidu and are blocked by Baidu. The entire life cycle is probably a few months, and very few Some websites can survive for more than a year, but many companies make a lot of money in such a short period of time, and then start operating another website again after the website is blocked. The most popular website now is probably Good Speaker. There are about 3 paid members per day, and each member charges about 6,000. After registering on this website, users can post 50 pieces of information every day, and basically publish The information is all the same, and Baidu's collection is also very good, so this kind of website is also a widely used marketing method.
3. Other websites: They are just starting out, but have not yet reached the ability to charge fees, such as Yihubaiying, Kuaikuai8 and other websites. Websites will limit the amount of information users can post, such as 5 posts a day or 3 posts a day, and it is best not to have too much similarity in the information posted by users, because it is easy to get IP blocked, and there are so many of these websites that users As long as you study carefully, you will find that new websites come out every day, and the ultimate destination of these websites is definitely the second one. These websites should also be paid careful attention to.
I will write so much today, which is only a small part of the entire Internet marketing. Because Internet marketing includes many things, I have divided the entire marketing process into several chapters. If you read this article and feel that it is helpful to you. Help, I hope you can pay attention to what I post in the future. Article published at: http://www.809seo.com/Article/25.aspx
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